Technical SEO is the real deal. You are scared, right? Well, the word technical itself is scaring—especially if you haven’t been in the world of SEO. It’s not that technical. Technical SEO involves digital marketing techniques that can help your site rank higher on Google. Are you still confused? Relax. Technical SEO can be confusing—especially for first-timers. But you don t need to get scared. So long as we are here, SEO will never be a big thing. Without much ado, we present you The New Technical SEO Guide, Let’s go!
So, what’s technical SEO?
Technical SEO refers to any search engine optimization that’s done besides the content. Basically, it involves laying down a strong foundation to give online content the best chance it can have to rank better for relevant keywords as well as phrases.
Just like on-page SEO, technical SEO has witnessed tremendous revolutions as search engines continue to become more sophisticated. It’s always advisable to organize your technical SEO for attorneys ideas in one place across different document apps.
Speed
A website that loads slowly isn’t always impressive. In fact, a greater portion of visitors will quickly turn away from it.
Typically, a slow website makes it harder for you to achieve higher Google search rankings. TTFB (time-to-first-byte), which refers to the amount of time needed for the browser to load the first byte of data available on your web page, often correlates highly with rankings. So, you should always focus on improving TTFB. Most people expect a page to load in less than 2 seconds.
If your web page isn’t able to load swiftly, users will click the “back” button and pick a different search result. This is commonly referred to as “pogo-sticking” and it’s one of the biggest indicators that a user isn’t satisfied.
If this occurs frequently, your rankings will significantly drop. Ideally, a one-second delay in a website’s loading time can cause conversions to reduce by over 7 percent. Some of the problems that can slow down your site speed include un-optimized images, lack of caching information, content served without HTTP compression, as well as too many CSS image requests.
If you use WordPress, you may want to avoid using CDNs for static files and keeping off from excessive plugin use. Even more, you should try as much as you can to stay away from a slow web host. Doing this will help improve your website’s loading speeds and consequently lead to improved search engine rankings.
Mobile Friendless
Ensure that your site is mobile friendly. Remember, clients access information online from their mobile phones. So, it’s better to optimize your content for mobile. It will help rank you higher on Google.
User friendly site
Your site should be user friendly. Arrange everything nicely. Ensure that clients can navigate easily from one page to another. Also, include interactive graphics.
Link Building
Invest in link building. Shy away from cheap link building strategies. Do away with dead links. Link your site to highly authoritative sites. So, learn the best link building strategies. They will play a key role in ranking your site on Google.
No duplicate content
Create original content. Stay away from duplicated content. Remember, Google can easily detect any duplicated content. Plus, duplicated content tends to confuse Google. Duplicating content can severely harm your site. So, create original content. The content should be of high quality.
Secure Site
Ensure that your site is secure. Remember, clients are looking for sites that are secure. No client will want to stick around a site that is insecure. That’s why you should implement HTTPS. With HTTPS, you can be sure that client information is secure. Plus, encryption ensures that their clients’ information is highly secure. To implement HTTPS, you need SSL certification. Plus, Google prefers sites that are highly secure. That’s why secure sites tend to be highly ranked.
Crawl-ability for Search Engines
Search engines want a site that is easily crawl-able. So, include things like tags and Meta tags on your site. Google uses robots when it comes to crawling websites. These robots banks on links to locate content on your site. That’s why you should roll out an effective internal link building structure. It will help these robots discover the most important content on that site of yours. You can also adopt different strategies to guide these robots. For instance, you can use robots.txt file to guide these robots. Also, using Meta robots tag can help you guide these robots.
Structured Data
It’s also important to have structured data on your site. With this approach, search engines are able to understand your site better. Making structured data helps search engines understand your product offering. Consequently, search engines are able to convey this information to your potential clients. For instance, you need an elaborate on how to section. Also, invest heavily in the frequently asked questions. It will help both users and search engines to better position your product offering.
XML Sitemap
In simple terms, an XML sitemap is a list that contains what is on your website. It acts as a roadmap to your website. It helps search engines to easily access everything in your site. XML Sitemap contains things like posts, pages, images, etc. So, if you want to be found by users, invest in an XML sitemap.
Use Hreflang
Are you looking to invest in the international market? Well, then invest in a hreflang. This is especially important if your site targets countries speaking different languages. With this approach, you give search engines an easy time directing users from different countries. It eliminates the confusion that normally comes with a site that targets different countries speaking different languages.
The Bottom-Line
Clients are acquired. And it takes the right marketing techniques to acquire more clients. And one of the best ways is to take your game to digital marketing. SEO will deliver the results. Technical SEO guide will take your site to the Promised Land. The above guide will help you navigate the thorny technical SEO sphere like a pro. Good luck!
