We’ve all heard it before: an image is worth more than a thousand words.
When it comes to your website, the copywriting obviously matters. But pair it with the wrong visuals and you won’t be grabbing anyone’s attention. In other words, you won’t be convincing anyone that they need your products or services.
So what exactly should you consider when looking for website background images? Keep reading to learn the answer!
1. Stay Away From Poor Stock Photos
Yes, we know, sometimes it’s just easier to use a stock photo and be done with it.
Fair enough, we’re not telling you to disregard free image banks altogether! However, you do need to take some time and choose stock photos that are relevant and high-quality.
Something that helps is knowing which websites you should be using when looking up photos: Unsplash and Life of Pix are two great options.
2. Appeal to The Visitor’s Emotions
For many people, emotions come before logic and this represents a great opportunity if you’re trying to sell them your product or service. No wonder appealing to the consumer’s emotions has become such a key rule when it comes to marketing and advertising!
So, when choosing your images, consider the emotions you want to evoke on your visitors.
Pro tip: Ask a few people what they feel when they look at the images you’re considering. Multiple heads think better than one!
3. Use Photos With Real People
Consumers connect with human beings way more than they connect with brands, so try to include photos of real people using your products on your website.
This way, it’ll become easier for visitors to understand why they might need your products, as they can relate to the people in the photos.
4. Add CTAs
The visuals are what your visitors will gravitate towards, so not adding a call-to-action to your images is nothing but a lost opportunity.
Don’t worry, this is really easy to do!
Using a simple image editor, that has basic options like “Add text”, “Rotate image“, “Crop image” and such is more than enough for you to edit your photos and add these CTAs where it makes more sense.
5. Pick Website Background Images That Relevant to Your Brand
Last but not least, every single picture you use on your website needs to relate to your business. Furthermore, they need to be in the context of whatever page they’re added on.
So, if you organize corporate events, for example, picking an image of adults in executive attire for your homepage would make a lot more sense than, say, picking a photo of a kid’s party.
This might sound like an obvious tip but hey, it never hurts to reiterate!
Using Web Design to Boost Conversions
Knowing how to choose the right website background images for your brand is a great start to creating a site that your potential customers will like. Our tip? That you invest some time and money in everything web design encompasses and reap even more benefits from it.
Do you want to know exactly what we’re talking about? Take a look at the “Blogging” category on our website.
