Did you know that approximately 90% of the information processed by your brain is visual? Your eyes play a vital role in gathering data from your surroundings and filtering it out according to priority and importance. That’s why infographics work so well in transmitting key points quickly and accurately to large audiences.
But how do you improve your infographic layout to grab the most attention and have the biggest impact on your readers? Keep reading to find out a few insightful tips in this infographic tutorial.
1. Use the Right Color Combinations
The right colors can easily attract the attention of the reader and make him/her stay on the page. You should opt for complementary colors that don’t cause eye strain and look great regardless of the nature of your infographic. You can also use one or two bold colors such as blue, red, green or black to highlight key facts, but don’t do it too much.
2. Leave Some Space Between Your Infographic Elements
Most infographics contain data such as percentages, numbers, pie charts, graph bars, and so on. These visual elements are great at conveying key points, but the infographic layout shouldn’t look too crowded. Make sure that you leave some white space here and there so that readers can easily focus on one element of your infographic without having their attention drawn to something else. You can also use some free tools for inforgraphic design to improve your skills quickly.
3. Keep It Simple and Focused
Simple infographics are highly appreciated because they are easy to understand and remember. Check and double-check your infographic for redundant information or visual elements. Eliminate things that don’t help your layout and highlight the most important facts with a different color. Making your infographic too complicated will likely make it hard to read, so avoid that.
4. Have A Catchy Headline
The colors and the main headline are the elements that grab the most attention for an infographic. We’ve discussed the colors, now it’s time to focus on the headline. Make sure that it engages the reader and makes him/her interested to read more. Mention some statistics or ask a question with your headline. Use this element to hook your audience and your infographic will be very successful.
5. Use the Right Fonts
Typography is also important when it comes to infographics. You can go for fancy fonts, but if they make the text unreadable, you haven’t accomplished anything. On the other hand, you can go for simple, classic fonts featuring an appropriate size. For example, the headline should always be in a larger font. The key facts should be placed at the beginning of the infographic in a medium-sized font. Lastly, the rest of the information might be typed in a smaller font as it’s usually read by people who want to know more details.
Now You Know How to Improve Your Infographic Layout Quickly and Easily!
At the end of the day, creating the best infographic layout is all about experimenting and trying different combinations of colors, fonts, and designs. Make sure that you do that and you’ll get much better at creating visually-striking infographics.
Also, feel free to check out the other articles on our website to learn more about web design, infographic guides, and how to become a better digital artist!
