Famous venture capitalist, entrepreneur, and marketing specialist Guy Kawasaki once said, “As long as you have sales, cash will flow, and as long as cash flows, (a) you will have the time to fix your team, your technology, and your marketing; (b) the press won’t be able to say much because customers are pouring money into your coffers; and (c) your investors will leave you alone because (i) they will focus on companies with weaker sales and (ii) they won’t want to jinx your success.”
Cash is indeed the lifeblood of every business. If it doesn’t flow through your business, it simply dies. Without cash flow to get your operations going, your company becomes stagnant. You won’t be able to grow when an opportunity arises. This is why every entrepreneur or marketer must look for new ways to increase sales, and one of the best ways to do so these days is by using Facebook Ads.
Using Facebook Ads to Boost Online Sales
Facebook is one of the most important marketing platforms for e-commerce sites. This is because, with the social media giant, you can find a highly-targeted audience, which means that more people will eventually buy from you. To help you do that, here are four efficient ways to boost e-commerce sales using Facebook Ads.
1. Create buyer personas to increase CTR
Google AdWords ads have a click-through-rate (CTR) of approximately 3%, while Facebook ads have lingered at around 0.20%.
While e-commerce sites try everything they can to attract as many buyers as possible, the ads they create are sometimes irrelevant to many people. To overcome this problem, create buyer personas and design your ad campaigns to offer solutions to people’s needs and problems. Try to think ahead – who are your potential customers? What are their interests? What’s their demographic? What are their main issues or challenges?
2. Prequalify leads
It’s essential for e-commerce sites to prequalify or filter out leads to save on costs. This is to reduce curiosity clicks that may increase your CTR but will cost you a lot of money every time they click on an ad without the intention of buying from you.
One way to prequalify leads is to list a price for every product you promote. People who can’t afford it will automatically not click on your ad. Additionally, you can mention other necessary purchase conditions, including payment methods, shipping terms, and other things that are worth mentioning.
3. Run general retargeting campaigns
More than 70% of online shoppers do not complete a purchase. That is why retargeting campaigns are so important for e-commerce marketing. Retargeting ad campaigns will bring 26% of those buyers back to your online store to complete the purchase. So, if you want to boost your e-commerce sales, you need to retarget the campaigns through Facebook’s Power Editor and give those potential buyers offers they can’t resist, such as coupons, discounts, and more.
4. Target lookalike audiences
This is an excellent way to reach more people who are highly likely to be interested in what you have to offer, and this is because they are basically similar to your existing customers. Lookalike audiences are formed on source audiences, which you can create using engagement data, app activity, website visitors, customer information, people on your email list, and more.
A Few Final Words
Do you own on e-commerce store? Are you looking for new ways to improve your overall customers’ satisfaction and avoid expensive client disputes? To learn how you can do it more efficiently, read here our Purchase Guard mediation platform review.
