Marketing has always been about initiating new incentives to attract audiences. And the emergence of technology is bringing a new dimension to marketing practices. These days, almost every individual owns a smartphone and has an online profile, making it imperative for businesses to have a digital presence. Some are rooting for internet marketing, while others are trying their luck with social media. It is exposing them to a large pool of audience, breaking all locational boundaries.
Unlike television advertisements, digital marketing doesn’t cost a fortune, making room for small companies. Alongside changing how marketers work, technology is promoting accessibility for customers. People are obsessing over online shopping and instant deliveries, encouraging more businesses to step ahead. However, being digitally active is not enough to gain an edge in the market.
You have to familiarize yourself with tech-savvy practices and tools to stimulate your marketing activities. Besides, you no longer have to physically exert yourself by rushing to multiple agencies because a few clicks on the screen can do the job. Are you wondering how? Here we are unfolding five ways how technology is easing marketing activities in the 21st century.
1. Savvy Tools & Applications
As technology is replacing conventional practices, the marketing landscape is evolving rapidly. Online applications and websites are replacing physical stores, allowing people to shop online. Similarly, podcasts are replacing classical radios by offering plenty of new features. And the content-obsessed millennials are drooling over it. As a result, marketers are using podcasts to connect with customers on a more personal level.
With lifestyle on-the-go, podcasts can cover every topic and niche in the industry. If you have a clothing line, talk about self-image, body shapes, or fashion trends. At the same time, you can also transcribe podcasts for those who prefer reading rather than listening. Hence, look up for more information on podcast transcription to determine which format works better for your audience. In this modern era, having a knack of smart tools will give an edge over competitors.
2. Increasing Connectivity
Technology is letting everyone stay in touch with each other effortlessly. Whether it is calling employees for a quick video conference or to send promotional emails to customers – everything is a click away. Technological innovations are blending seamlessly with communication software, creating a hyper-real web of information. Marketers can send promotional emails to prequalified customers whenever they are shopping nearby.
Moreover, there are no geographical restrictions. You can promote your offerings to a global audience by sitting in one corner of the world. It opens doors to expansion for small businesses as they can sell overseas without any physical presence.
3. The Emergence of Data Analytics
Previously, tracking progress and measuring the results of marketing campaigns was next to impossible. After all, you can never know how many people saw the advertisement on the billboard. Tech-savvy tools allow marketers to keep a check-in balance while learning how to utilize raw data and customize messages. Now, you can readily determine the number of people who saw your post and interreacted with it.
Google Analytics provides every detail about your website traffic, giving you access to loads of customer data. Surprisingly enough, this data goes beyond demographics. It provides an insight into spending patterns, purchase history, and customer’s buying behavior, allowing brands to offer a personalized experience. Access to data can also help anticipate trends as you are familiar with the customer’s tastes and preferences.
4. Artificial Intelligence (AI) is Changing Roles
Artificial intelligence will be playing a significant role in marketing for the years to come. With increasing data and evolving technology, human power doesn’t seem enough. AI can quickly process data and turn it into actionable information, reducing the burden on marketers. Similarly, the chatbots are taking the responsibility of repetitive tasks, letting humans take up technical jobs.
Alongside easing marketing practices, it helps in creating the best online customer experience. These bots give human-like responses to customers and are available 24/7 without any mood swings. Simultaneously, they can gather, analyze, and provide actionable data to marketers.
5. Mobile Solutions
In 2020, approximately 3.5 billion people own a smartphone, increasing mobility. Google is prioritizing websites that offer seamless mobile web browsing because these technological innovations are changing the game. Whether it is content marketing, customer relations, or invoicing – you can handle everything from remote locations. At the same time, millennials are buying, selling, and sharing experiences through their smartphones.
If you fail to adapt your marketing campaigns on mobile devices, it will waste money, time, and resources. With the right technology, start optimizing your websites, blogs, advertisements to drive better results. Believe it or not, but mobile optimization rules customer experiences these days.
To Conclude,
In the 21st century, technology is influencing marketing more than ever. Even though marketing’s basic principles are still the same, technology makes it more straightforward for businesses. However, it doesn’t mean you can jump to advanced and technical tools to market your business. Begin by creating social media profiles, websites, and run a couple of ads on Google. Once you get hold of the digital world, start incorporating savvy tools to generate results.
