Email marketing gives podcasts many chances to contact their subscribers and let active users recognize what is happening with the podcasts. Promoting your new podcast through email marketing isn’t as intrusive as it sounds. Email marketing isn’t dead. Notwithstanding, everything works fine.
Simply the thing that matters is clients check mail on their cell phone rather than from a work area. If you, as of now, have an email list prepared, that is a success.
If you don’t, you ought to get one, since email marketing is the best approach to have a little bunch of podcast audiences even before it hits the ground.
Why work on Email marketing effectively?
Over 34% of the individuals around the globe use email. That is about 2.5 billion individuals. It is anticipated for an increment of about 2.8 billion email clients in the following 2 years. Yes, email is a mainstream tool now.
Out of the total 196 billion messages through emails shared, 109 billion emails are business emails.
Email advertising is an energetic and incredible approach. Email can be customized to client activities as per requirements. You can cover subjects like changes in your organization, triumphs, and demand input to your client.
Email marketing is a remarkable approach to build up your brand name and fame. It proffers you a critical path to the email inboxes of your clients. When you begin building vital components for the client, you will have an edge over your competitors.
You can even use your messages to get significant input. Your clients always greet a decent email. The time you take to compose the supreme email does not go unrecognized. They need to grasp what is going on with your business. Also, make them understand how they can get connected. So, working on email marketing is always an added plus.
Here are the top 10 ways to promote your new podcast through Email marketing.
1. Compose Better Content
Always write to your crowd. If you have a question like, should your tone be easygoing with emoticons or professional? The right answer is, try to be professional and make it attractive with little fun-filled elements.
Nothing has a more huge effect on your email viability than the rate at which your new endorsers are opening your messages. Be sure you are utilizing an email marketing tool, which allows title testing and monitor what works.
2. Customize each email
If you have the name of your new email subscriber, use it. A straightforward merger tag could impact your email’s open rates. Always use personalization for your potential benefit. The strategy is when a person finds their name in the head of the email or when they are notified with a new email, they highly tend to open and read it.
So, if you want to spread awareness about your recent or upcoming podcasts, it is highly recommended to customize the email with the subscriber’s first name.
3. Send thank you and welcome messages
Welcome messages are far superior, with a detailed probability of 82% normal open rate. As soon as somebody subscribes or joins in, send a thank you or welcome email with a source of inspiration to get into your podcast. Ensure that email prompts them to look at your podcast.
4. Use the better tool for customizing email
Monitor what’s working in your email marketing plan. Grammarly’s “set objectives” highlight permits you to mention the tool you’re hoping to accomplish with your email.
In the wake of defining your objectives, reorder your email using Grammarly before you hit send to ensure there are no duplicate lines up with your goals. You can even send grammatically perfect mails to your subscribers.
5. Run Contests
Either way, keeps your subscribers steadfast with the extra worth elite to them. Exclusivity is essential for attracting your audience. Positively, you can run some contests and allow them to participate. In such a case, they get excited and try to be a part of it. Ultimately, the prime goal of promoting podcasts is also achieved.
6. Transform normal audience to active subscribers
Mailchimp is the chief email promoting alternative for beginning phase entrepreneurs. They offer lovely email layouts and necessary computerization. Through these interactive tools, you can provide better attractive layouts.
Ultimately, your normal audience never unsubscribes to you and turns as your long-lasting active subscriber.
7. Upload 2-3 Episodes Regularly
From our exploration, the minimum episode that you need to share is three. When all is said and done, more is always better. The more promos or clippings are available, you can link it to the email.
Further, even if a person directs themself towards the link, they will be curious about watching the entire podcast. Hence, this method is suggested for both promotion and reach.
8. Offer Discounts and Gifts
Whenever you get a new subscriber, you can offer them some coupons, discounts, and even allow them to watch your initial podcasts for free. Not only to the new subscribers, offering discounts more often can get you more reach and subscribers.
9. Gather Engagement and Sub-Category
iTunes takes two months to list your podcast on a noteworthy segment. That implies you have two months to collect more surveys, evaluations, memberships, and downloads as you can. Rather than picking a general class to present your podcast, go for sub-categories so that iTunes gets to know about yours. Ultimately, you will be listed in the noteworthy section.
10. Discover partners to refer to you
For podcasts, to get more subscribers, you can join with eminent partners. Ask their help in promoting your podcast in all possible areas. Likewise, their audience also gets to know about you.
Finally, those people will also end up being your active subscribers. It is highly recommended not to lose any of the simple opportunities favouring you in reaching your destination.
Final thoughts
Email marketing can effectively promote your new podcast. Considering all the points mentioned above, you can, for sure, involve better in email marketing, particularly for promotions. Utilize numerous channels to create more traffic and convert those using lead magnets. Happy reading!
