Utilising link building in addition to other SEO tools including keywords and content, which you may be more familiar with, is vital to thrive rather than survive in business. Your website, its content and the UX or user experience, determined by its ease of understanding, accessibility, navigation and payment tools, all play a defining role in your position on a search engine results page. Links are in the top three of effective SEO tools, far too important to treat as a luxury or to ignore. You may see link building referred to as backlinks or external links, each name is right for the process that you need to get you to the top of page 1 on the search engine results page or SERP.
Seek the services of a proven specialist e.g. https://www.clickslice.co.uk/ to ensure that you’re ahead of the competition in all areas of SEO. The link building requires a strategy, management and experience to achieve its potential which in turn means that you reach yours.
Times are challenging and you may be loathed to invest in SEO in any form when the budget is slim but the real question is whether you can afford not to maximise your opportunities by employing the strongest techniques?
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Link by link
Whilst you may be happy enough to be on page 1 on the SERP at all, the truth is that you should be aiming for sustained ownership of page 1, position 1 and for this link building is powerful. It has a significant bearing on where your name appears as it’s used as a measure of integrity by Google. Links show the search engine that you are credible as someone else, another website, features your information.
For example, a guest post on a third party website that links back to yours. Google notices that there is a link between A and B and discerns it must be relevant so it decides that you should be ranked higher. Wonderful! It is not as simple as one site on one occasion delivering overnight success.
Time and patience are vital
A backlink is essentially an endorsement and much more valuable than a like on a social media website. A wide network of backlinks is needed to build presence, relevance, integrity and guaranteed purpose in a long running campaign that makes your site and brand the right match for a number of search terms according to the links, keywords and content that drives traffic and the click rate sky high. From this, conversions impact on sales performance and therefore profitability. When Google trusts you so do their users.
Your rivals need consumers to see them before they see your details. Don’t allow that to happen, that’s giving business and profits away. Do you think that they are able to achieve dominance without utilising link building strategies? No.
Not all links are the same
Collecting backlinks is fine but you need to focus, with an SEO expert’s guidance, on the most valuable form of link building. Relevance is imperative for success. Linking to irrelevant sites is worthless, there must be a reason why there would be interest and the link in place.
SEO specialists use links with websites strategically measuring their referred domain (RD) number. The higher the RD the more power it has to aid you.
Contextual links, positioned in the main body of text are more valuable than links in a sidebar or at the foot of the page. Paid for, sponsored links and user generated links are not as advantageous but editorial links that are placed by the third party website and are out of your direct control carry great positivity which alerts Google that you are trusted.
The anchor text used to link between site A and site B must serve a viable purpose. Google penalises bad practice in this area so when there is a keyword or search term used inappropriately and unnaturally rather than as an indication of what the linked page is about, the search engine notes it.
When any rules are broken Google discerns that you have toxic links and these result in your website being down marked. The trust is broken, your campaign is jeopardised and ultimately it’s the brand that suffers, It is not worth breaking away from best practices. It can take years to recover, even with the most proactive SEO specialist fighting for you.
Link building is a make or break process so please invest in specialist services today.
