Traditional marketing professionals were supposed to develop and produce great marketing presentations naturally. However, with the rise of digital marketing, the value of old-school presentation skills is often ignored or given little significance. However, in modern digital marketing, constructing an efficient marketing presentation is still a coveted skill. If you are looking for preparing an impressive and best marketing presentation, you should abide by the following tips. You should remember that 50% of the sales go to the first person who makes a good pitch and contact the prospect.
Here are the 5 mandatory steps you should follow for preparing the best marketing presentation.
1. Create an Authentic Layout
The way you want to portray your presentation is also relevant to how your audience would view it. Creating an elegant presentation is paramount to its success because it makes it far easier to deliver concepts simply and concisely.
First, you must take into consideration the target audience, and the purpose of the presentation. Next, it is essential that you pick the right data visualisation tools. You can show the data in pie charts, bar graphs, or sophisticated interactive tools. Work to simplify your slides and include only the key points instead of cramming them with the text you should talk about.
Use slides to support speech, not replace it. Similar to stories and examples, include as many visuals (images, GIFs, videos) as possible to aid understanding. It is wise if you wise transitions in your slides and Duplicate Slides feature to save time, when you are working with a PowerPoint presentation. You have to put yourself in the audience’s place and see whether you get the presentation or the concept.
2. Know Your Audience
The first step is to familiarise yourself with the target audience to create a powerful business presentation. Corporate presentations, seen internally, differ greatly from those that may be built by a corporation to attract attention from clients. They have entirely different target markets, after all.
These presentations may be very useful, acting favourably to present current client details or the success of the organisation in a given timeframe. But even these can present a challenge if you are unable to provide the audience with a satisfactory evaluation.
Start by listing the following details to help determine who will consume your business presentation and what criteria should be met when constructing it:
o Gender
o Age
o Industries
o Enterprise
o Familiarity with the subject
The more data you can collect about your audience, the simpler it will be to produce an impactful presentation that transmits a message.
3. Provide Facts and Include an Engaging Story
In order to persuade the audience of buying into a project, or investing in an idea, data is the best resource a presenter has. So, carefully select which details you will include in your company presentation and how the target audience will view it. One of the best marketing quotes by Melinda Partin is, “At its very core, marketing is storytelling.”
For preparing the best marketing presentation, the same principle applies. Essentially, if they find it highly relatable and personal, your audience is more likely to engage with your content. By introducing a character (fictional) who has a problem you can solve, a story provides that sense of connection. It produces a situation which the viewer can not overlook.
Furthermore, the higher the literacy level of the audience, the easier it will be to deliver information with little challenge. Some of the most interesting topics that you can incorporate are:
• B2B Marketing
• Attribution Modeling
• Green Marketing
• Project Management
• Public Relations
• Sales and Advertising
• Search Engine Marketing
• Retail Marketing
• Lead Nurturing
• Marketing Operations
• Social Networking
The list goes on. If you need MYOB help, you should take the help of the professional experts.
4. Promise Your Audience About Any Initiative
It’s time to make some legitimate commitments once you’ve got the audience interested in what you have to present. For example, you write a convincing copy that promises to solve the problems of the reader when creating a pay-per-click ad, allowing them to click through to your landing page. This is similar to writing a blog post. You use the power of storytelling to convince them to take some action, such as click a call to action (CTA).
If you watch any YouTube tutorial video, you will come across many high quality videos. These are the ones in which the presenter makes it crystal clear what you’ll achieve within the first 30 seconds. As you can imagine, you have to intrigue the audience about an initiative or a plan, before you start the presentation and then deliver it. This will make the presentation stand out.
In reality, by following the wise adage of “underpromise and overdeliver,” go above and beyond to achieve what you promised. For instance, you can reveal the latest SEO marketing tactics that people are not aware of. Or, you can divulge into the tactics that can yield maximum benefits.
And do not forget to validate your arguments using facts and figures. Since marketing and advertising are turning digital, you can stress upon the fact that 70% of the marketers are opting for content strategy.
5. Prepare a Q&A and Use Humour
A presentation is a two-way street. Once you have shared the details, you should provide your audience with the opportunity to ask you few questions. In a business presentation, a presenter should fully master the topic they are presenting, knowing its complexities and challenges, so that they can convey the message accurately. Consider your persona’s pains, how they contribute to the information provided, and what responses you might give to different scenarios while preparing for your Q&A.
Write down those answers, research them, and revisit the topic at hand. After a presentation, that will help you connect with your audience, making it simpler to sell a given idea or product. Take a note for your next presentation if you are presented with questions that you have not planned for or can not answer on the spot. You can easily prepare well and respond to the audience.
In addition to this, you can enrich your slides by applying humour. This can take the form of memes, GIFs, witty wordplay, and much more. Be sure, however, that the humor is, in fact, relevant to the material you present and not a diversion.
Hopefully, you have a detailed insight into preparing best marketing presentation. If you stick to the above-mentioned tips, you will face no issues.
