Owning a law firm is just like owning any other business. Regardless of how good a reputation your law firm has, if you are not proactive in sourcing for new clients online by marketing your business, your firm will run into losses.
Developing a healthy pipeline of leads and an impressive customer base for your firm takes a lot of hard work. By taking advantage of the exposure that you can create for your law firm, you and your firm stand a better chance of beating any competition. However, with today’s ever-changing world of technology, keeping up with the trends can be quite daunting. Not only has the internet revolutionized the way we communicate, but the way we carry out online marketing as well.
For law firms, time has never been so crucial in developing a formidable web presence. By utilizing different online marketing tools, your law firm can quickly gain an advantage over your competitors in this ever-competitive market. Apart from knowing that tools such as PPC Ads are important for law firms, here are other things to consider when marketing your law firm online.
Good SEO
If you’ve ever tried to market your website online, then you probably know about search engine optimization (SEO). Ideally, SEO is one of the oldest online marketing strategies in the books. SEO is marketing that utilizes specific goal-oriented strategies to ensure that your website ranks higher in the search engine.
SEO includes several things, including creating unique content for your web page, capitalizing your headers, optimizing your images, among very many others. Since SEO tactics can be a bit overwhelming, you can always hire an SEO expert such as a copywriter specializing in SEO to develop your website’s unique content.
Specialized Pages for Each Service
Just like any other business website, your law firm’s website will probably have multiple services on offer. This also applies to when your firm is hyper-specialized. For example, if you specialize in family law, your law firm can offer services such as divorce, prenuptial and postnuptial agreements, custody arrangements, and estate planning, and others.
To ensure that you get the best results for your law firm, it’s vital to create specialized pages for each service. This can either come in the form of a clickable CTA menu or a simple dropdown. If you advertise your law firm as a family law firm, then clients who visit your website looking for other services related to family law may pass by with ease. However, creating a page for each service will make it easy for new clients to see what you can offer.
Utilize Social Media Platforms
One of the best ways of marketing your law firm online is through social media marketing. Ideally, platforms such as Facebook and Twitter are free and easy to use. Since practicing law is deemed to be a more professional career, you can also utilize LinkedIn, since it’s perceived to be a formidable way for lawyers to get new clients. The best thing about LinkedIn is that it offers to target marketing opportunities through its premium versions.
At the same time, social media platforms offer a perfect opportunity for law firms to share engaging content in the form of timely blog posts on a regular basis. Remember that social media posts are a means of pre-consultation contact with clients. Through these platforms, you can help clients answer all their general service questions without necessarily engaging directly.
Market Your Law Firm Online
Although traditional marketing methods are still available, law firms and other legal professionals are slowly embracing marketing online benefits. It’s important to remember that your online presence will determine how your law firm will perform against the competition. The above tips will come in handy in ensuring that you develop a formidable online presence.
