A lead is that person who shows some kind of interest in your business and services. It can be someone who has shared his or her details with you to sign up for your newsletter, download a free guide, attend a webinar, etc. Lead generation is the process of driving leads to your business through different ways like writing content, posting ads, email marketing, etc. The foundation of a successful lead generation strategy is building trust, connecting sentimentally, and offering value. This blog lists 11 lead generation strategies to drive actions and results in your favor.
1. Have a Well-Designed Website
Your website is not just a marketing material but your ultimate online identity. You need to ensure that it is captivating enough for anyone entering it to become your lead. For this, take the following steps-
Make sure that your site loads within 5 seconds.
# Put up a catchy headline.
# Have a unique introduction and a convincing copy.
# Have striking images, graphics, or animations.
# Offer unmatchable value.
# Incorporate a lot of white space.
# Add new content as often as possible.
# Use keywords optimally.
# Ensure smooth navigation.
# Ensure that your CTAs are attractive, clear, and irresistible.
2. Focus on Content Marketing
Content marketing is one of the most crucial lead generation strategies that businesses should focus on. You should create loads of relevant, consistent, engaging, and value-providing content. It should build their trust in your firm and persuade them to take any action in your favor.
Your content can take different forms, such as blogs, landing page copies, e-books, explainer podcasts, social media posts, how-to-guides, etc. Use them all to attract and acquire targeted visitors, engage and nurture them, persuade them to provide their contact info, promote social sharing, enhance brand awareness, and build trust and loyalty.
3. Write Better Ads
Ads are great lead generation tools. The online world bombards every user with a lot of ads daily. However, the good news is that most of these ads are plain and boring. They are all the same. Therefore, there is no reason other than price to select one over the other. It will allow you to get the advantage of the situations.
You just need to create something different and blow the competition away. The secret to writing killer ads that heighten your click-through rates is relevant, specific, attractive, and empowering.
4. Remarket Diligently
Remarketing is nothing but connecting with people who had previously visited your website or mobile app by strategically positioning your ads before them. Stats says that 97% of people who visit your site leave without converting. However, they are still hanging around somewhere else on the web like Facebook, Google, YouTube, Gmail, Yahoo, etc.
Remarketing tags your site visitors and gets back in front of them wherever they are on the web. This helps convert abandoners into leads.
5. Use Gmail Ads
Using Gmail ads is another great strategy to bring a lot of leads at the expense of your competitors. You can do this in several ways. One is keyword targeting. Just subscribe to your competitor’s email lists and find those words and phrases they frequently use and use them in your Gmail ads.
Another way is domain marketing. Use domain placements to reach the same audience that your competitors are reaching with their reminders, newsletters, ads, support, offers, services, and more.
And yet another way is setting your ad showing preference. You are given two options viz., audience or content. We advise that you choose the former so that your ads are displayed to a wider audience.
6. Personalize Your Email Marketing
Your emails to your customers and prospects should be relevant to make them inquisitive and interested. Personalization can work wonders. Here are tips to help you personalize your email communications.
# Automate emails to be sent out each time a person subscribes to you.
# Segment your leads.
# Personalize the subject line.
# Include the recipient’s name and other personal details at least once in the body.
# Send emails optimally.
7. Track Your Social Mentions
People are constantly talking about different brands on social media platforms like Facebook, LinkedIn, Twitter, Instagram, etc. There is software that helps you monitor and analyze mentions of your brand, competitors, etc. By using it, you get to know what people think about your brand and aptly respond to them.
8. Employ Social Media Marketing
Social media is a great digital platform for generating leads, engaging them, and converting them into customers. So, instead of taking efforts to sell your products or services, you should focus on building trust and relationships. Here are useful tips on marketing effectively via social media.
# Select one or more social media platforms where you find your prospects.
# Determine what type of content the user is looking for. Is it informative, humorous, inspirational, or entertaining? And post more of those.
# Find what time of the day and what day of the week best works on your chosen social media platform(s) and post accordingly.
9. Utilize Analytics
Analytics is the core of digital marketing. It involves discovering, interpreting, and delivering meaningful patterns from data. You can find out why your visitors are not converting as they should be interested. It could be
1. Inappropriate content
2. Bad website navigation
3. Vague product descriptions
4. The demand for complicated actions
5. Boring CTAs
You can pinpoint the exact cause with the help of analytics performed using CRM software. Once you find the reason, you can rectify the issue. This will help increase your lead volumes, lower bounce rates, and increase conversions.
10. Appoint Chatbots
AI-powered chatbots not only enable you to stay abreast with technological advancements but also aid in lead and revenue generation.
Oftentimes, visitors are more comfortable conversing with a chatbot than providing their details to you through a submission form. And chatbots are well-equipped to understand their questions and respond instantly.
11. SMS Marketing
SMS marketing is another effective lead generation tool. Studies have proved that texts are increasingly read than emails. So, you should start employing SMS marketing. You can use some of the best SMS marketing software available out there to do this. Among them is Tatango, which is popular SMS software that you can use to raise donations and market your products – all through text messaging.
Here are some sure-fire ways to successful lead generation strategies with SMS marketing.
# Promote your business mobile number via your website, paid ads, and Facebook page to encourage people to contact you via an SMS.
# Include a clear call-to-action and URL in your message.
# Offer value in your message.
# Keep your message short and crisp.
Wrapping up
The foundation of a successful lead generation strategy is building trust, connecting sentimentally, and offering value. We have listed 11 of the most successful lead generation strategies that your firm should not miss. However, do employ these to generate more leads, convert them, and generate revenue.
