There are few factors worth considering when you choose your potential hosting provider. The hardware and its location are essential for fast-growing businesses that need to provide their customers with excellent service. Therefore, you have to make a wise decision when choosing your hosting provider and the geolocation of the servers. Today we will discuss the relationship between website speed, location of the server, and privacy regulations. We will also discuss a few benefits of renting a VPS in Europe for your business.
Privacy
NSA and MI5
When you think about privacy, Europe has some of the most progressive laws. NSA and MI5 laws and regulations had some significant ethical violations and security missteps in the past. Business owners must ensure their information won’t leak, and their customers and businesses will stay protected. That’s why many companies decided to seek high-security web hosting providers located out of the US and UK.
General Data Protection Regulation (GDPR)
A few years ago, this EU regulation drastically changed the laws favoring virtual privacy and data protection for all people surfing the internet in Europe. GDPR can be considered one of the strictest data protection regulations in the world. What does it mean? All website owners are required to collect and process personal information lawfully. They are also obliged to receive cookie consent from every website visitor.
SEO
Hosting your website on a premium server based in the same location as your targeted audience will pay off with better visibility for your website in the search engines because some ranking factors can help your website climb higher in the SERP. If you have a business that operates from the USA, you might need a VPS in Europe to attract more customers from this region via organic search in Google.
Geolocation
Having your VPS server in Europe is beneficial if your business operates from across the ocean because, as we already mentioned, the location of your target audience is important. Additionally, you may choose European VPS for reasons connected to privacy and confidentiality.
Competition
Another interesting fact is that there is massive competition in the European hosting industry. The market is saturated, which pushes companies to get better in their service and customer support and use premium hardware to keep their customers instead of letting them go to a competitor who provides better services.
Scenario
Imagine you have a business that operates in Eastern Europe or expands its services to that area. For the most efficient results, you might want to consider having a VPS in that region. One of your top choices could be Bulgaria, as it proves to be a fast-developing Eastern-European IT hub. Depending on your business needs, you will be able to get the best deal, from relatively cheap Shared Hosting with advanced DDoS Protection to KVM VPS powered by AMD EPYC CPU and NVMe Storage.
The capital of Bulgaria, Sofia, has the most modern data center in the state. Sofia Data Center (SDC) ensures high availability services, and its infrastructure is fully redundant. The SDC meets all the requirements of the temperature, dust, and humidity levels, an uninterrupted power supply (UPS & generators), and high internet connectivity. The data center is connected to Global Internet Exchange – NetIX and many more Internet Exchange Points. It can exchange traffic with over 8,000 direct peers and ensures a faster page load with over 90% of the most popular sites.
Conclusion
No doubt, there are a few things to consider before buying a VPS in Europe. Nevertheless, no matter in which sector your business operates, we recommend selecting a reliable hosting provider to entrust the vital information you want to host.
