If you have limited resources to promote your app. There are plenty of ways for free app promotion. However, ‘free’ doesn’t mean no work will be required on your end – quite the opposite, but you don’t have to pay for exposure. You can use free app promotion services.
You can create your app keywords. To do this, you just need to analyze your application and competitors’ programs with similar features. Try to create a large keyword cloud to have something to choose from. Popular niche at Google Play may require from 400 to 600 keywords for application. Not all of the search inputs will be useful for promotion, so you should check their relevance. You can create combinations with your keywords – noun and noun, noun and verb, noun and adjective, and so on. If your app is about «cooking», the keywords may be – “cook recipes”, “cookbook recipes”, “quick and easy recipes”. Pay attention to the applications of competitors. Keywords with potentially high conversion into install from search are the first you should search for.
You can use optimization of mobile applications as a free app promotion service. A lot of app searches are performed on Google Play or on the Apple Store. This makes app store optimization crucial to ensure your app is easily discoverable. Here are a few things you should keep in mind while optimizing your app. Pick the right app name, write an appealing app description, include relevant keywords, and prepare app screenshots or videos. You can use keywords in your title, description, and keywords field (for App Store). Our next point is the description. It plays an essential role for Android applications, so it has to be optimized and unique. You can use the same principles for the App Store, but the algorithm doesn’t pay so much attention to it. The icon is the first thing that catches the eye of a potential user. Make it appealing and display your app’s features. The same is about the screenshots. Take care to make such optimization before launching a promotion.
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A good idea for mobile app marketing is to build a landing page. It will give you a chance to better communicate the benefits associated with your app, address any questions that your target users might have, and include testimonials that will boost your credibility. Creating a landing page will also make your app discoverable by search engines – this can constitute a great source of leads. Lead Magnet also is a free app promotion service, a valuable but free offer for your potential customer, which you propose in exchange for the target action you need. It can be the visitor’s contact information, for example, an email address. Emails are still a popular communication tool, so you may create an email campaign. You should include a link to your app in your sent email to promote your app.
Ratings and reviews also are influential for the app promotion and your application in particular. It is believed that almost of people read reviews before installing the program. A significant number of those who read can push a potential user to download. This way, reviews can affect your CR into install. iOS and Android reviews have different requirements to stay longer on the app page. The thing is that market algorithms work differently for them. Android reviews are removed more often.
Google Play analyzes more metrics concerning the account of the user and the review itself. Ask your users to leave you a review on Google Play or on the App Store. You can also consider other review sites like G2Crowd, Capterra, or Serchen – remember to respond to each review.
Promote your app on social media because it is also a free app promotion service. Select channels that your audience is the most active on. Share any updates about your app among other useful content for your target audience.
Facebook is one of the most effective platforms for app promotion. It offers incredibly precise targeting options to help advertisers reach high-value audiences that will install an app and keep it on their device. This is based on the user’s location, preferences, interests, subscriptions. Thus, the program selects the most successful potential users. Adding a Facebook Pixel on your website will allow you to track, measure, and retarget visitors with Facebook ads.
Create a referral system to encourage your existing users to invite their friends to download your app.
The free app promotion service is Product Hunt. Product Hunt is the place where you could geek out about the latest mobile apps, websites, hardware projects, and tech creations. Here you help improve the application and finance it.
Sometimes, users prefer language-adapted products because such apps seem to be more trustworthy for them. So we need app localization for app promotion. Before doing a full and whole localization of your whole app, try to localize your app listing first. It means translating your app title, descriptions, screenshots, etc. You do not translate keywords, you choose them. Go to keyapp.top for some key features in your keyword search and ASO analysis.
Although investing in advertising applications is important, but you can do it in some cases without them. You can use free app promotion services.
