PPC advertising is one of the core components of digital marketing in today’s age, but not many of us are entirely familiar with it and how it works. If you have your website, whether it’s for business or personal use, you can do very well with a PPC advertising campaign.
But what makes PPC different from other methods of advertising, and why does it work? Well, one of its advantages is that it can provide you with quick entry. But apart from this, you can easily track and measure the results. It also works pretty well with various other channels for marketing, and it can provide you with an inherently valuable wealth of data. But what else should you know about PPC, and what are its other main benefits? Here, your top questions are answered.
It’s Easy to Track – and It’s Measurable
One significant advantage of a PPC campaign is that it is easy to track – and it’s measurable. All you have to do is utilise a tool for Google Ads and combine it with Google Analytics, and you can already view details of performance, including conversions, clicks, and impressions. You can readily view your stats and see right away how effective your campaigns are. You can also see the results and the type of traffic you get. Compared to other marketing and advertising campaigns where you can’t measure tangible results accurately, PPC allows you to track what is going on and how much traffic is on your landing pages.
It Provides You with a Quick and Fast Entry
Let’s face it – if you dedicate your time and effort to a Search Engine Optimisation (SEO) campaign, it’s not easy to get it up and running if you are way behind, particularly when compared to your competitors. But PPC is different in that it provides you with a quick and fast entry, and you can also target those who aren’t yet knowledgeable about your business and brand, unlike other advertising channels such as organic social and email. With PPC, you can cast a much wider net to find more new customers, and most of the work you have to do is just within the platform itself. You can quickly set it up without too much involvement from your other teams as well.
You Have Full Control
Another aspect that distinguishes PPC from other methods is that you have complete control. Even if you may have to deal with nuances in terms of the default settings of your campaigns, in the end, you still have control. And this means having access to a broad array of options to reach your prospective customers, as confirmed by web design Cheshire experts like It’sEeze. You can, for example, start with placements and keywords and decide on restrictions for each, and you also have a flexible budget if you aren’t too keen on spending too much at the beginning. You can decide on your bids and budget and have control over what you will spend.
Better yet, once the results are positive, it’s easy for you to scale up right away. But the opposite is true as well – if you want to tone it down a little, then you can do so – all you have to do is pause it and stop your spending on ads immediately.
