Mobile app developers focus all the time and use their resources on developing an excellent app. But when the time comes for the mobile app launch, developers fall into the trap of submitting an application to the app stores. As they wait for the downloads to come, they realize all their assumptions.
Business Insider research shows that the first challenge mobile app developers face today is not design or mobile app development. It is marketing.
Whether mobile app developers have focused on marketing, trades, or more. We’ve categories 8 pro steps for mobile app launch. You can start following those steps and can set your app for the success of your mobile application.
Here are the 9 Pro Steps for Mobile App Launch.
Step- 1: Domain Registration & Setup Landing Page
Before launching a mobile application you need to register your domain and set up the landing page. As without landing pages, there is no point to develop a mobile app for your business.
Once your landing page is published, you’ll get the leads, it will also offer a preview of your app and integrate it with analytics or A/B testing tools to test variations of your messaging strategy.
If you are going to merge analytics, A/B testing and Wix has a number of plug-ins that will do a trick and you can also integrate third-party tools into most web pages tools like Google Analytics and Optimizely.
Step – 2: Design a Promo Video of your App
The one who is pro in marketing will be familiar with the marketing trend. It’s time to bring new strategy in the market messaging strategy works but the visual impact of your application will attract the audiences.
Application promo video marketing will take your marketing level to a new stage. Promo video marketing can be done on social media channels and this can boost up your market by 80 percent.
The length of the promo video starts from 30 seconds to 3 minutes, create a video that clearly shows the key benefit or shows your app action.
Step – 3: Deep Dive into the App Submission Guidelines
Nothing can be more disappointing than getting a rejection from the application at the time of launch due to the app guidelines. Before launching ensure that you have read the guidelines and launched an app smoothly.
Step – 4: Determine Success Metrics for your App
What do you think will determine your success? Number of downloads? Ratings? Revenue that you generate from the app?
Whatever it might be, you need to spend some time on creating a report or framework for measuring the success of your app. You should know which metrics matter the most and how to measure them and find a way to grow the same.
Step – 5: Develop a Feedback Loop for your App
Before launching an app, you should conduct a small beta test to work out in the real world, but that too with a controlled environment. For getting the feedback you need to open a channel of communication between you and the beta tester.
To get more customers you should build the feedback loop in the app itself. It is not required to leave the app open for their email or for a call. The more you’ll communicate with your ideal customer the better your app will be at the time of app launch. So try to promote customer communication and make it as simple and as easy as possible.
Step – 6: It’s Time for Social Media Pitch
By the time you’ve identified your influencer, now it’s time to pitch your targeted audience. There are various ways to pitch the audience but the best way is through email. Send a personalized email to everyone, pitching email should be there in short content like:
It should include who you are, how you find the person and the reason why the influencer will take interest in your app.
# Describe your app in two or three sentences.
# Add links to your website and app store pages or product
# Last but not the least add CTA – (Call to Action).
The whole email should not be more than 3 paragraphs 150 words.
Step – 7: Integrate Software for your App
Now it’s time to merge analytics tools and other software that can help you to grow and measure your previously identified success metrics.
If you’re planning to launch an iOS app, then these integrations are particularly important for pre-launch as each integration will require a new version before submitting your app and for your ratings.
Step – 8: Encourage Ratings and Reviews
To keep the process perfect after it’s launching without any effect on your budget, then let your customer speak. When any of your customers will explore your app the first thing they will go for is ratings and reviews. So it is important you receive a positive and high average rating as social proof.
Whereas negative reviews and ratings will lead your customer towards a different app that might be your competitor. Here social media plays an important role. It can simply increase your customer or it can also decrease your potential customers.
Step – 9: Continue to Add your Performance
Just by measuring your app rank you’ll get the set up for your success. So keep your watch 24 hours on your other metrics. You can visit your performance reporting dashboard at least once in a week and keep updating the progress on each of your previously identified KPI’s.
Understanding the metrics will help you to forecast your app’s growth. Measure the effect of your first update and do calculations on your launch activities.
Conclusion
It is a fact that launching an app will not decrease your work in fact it will be your task. You’ll always need an improvement in the app after its launch. You need an update to relaunch the mobile app. This will help you to keep your users engaged through new features.
Before you make the product live you need to build a strategy for downloading and for getting better results. This will build your user’s trust, when it comes to app store listing, your product should display uniquely and offer a remarkable impression.
