Indeed, with the change in time and the requirement of better and speedier services, automation and AI-based technology are a must. Delivering the vision of redefining the team and offering an experiential impact, voice technology has diversified the reach of the business and customer connectivity. Though various voice AI assistants are available, selecting a service provider that offers you a seamless integration based on your business strategies is essential. Where voice search enabled websites and apps are increasing at an incredible pace, the main reasons due to which businesses need to prioritize voice automation or AI are discussed in the section below.
Reasons for prioritizing voice automation
There are two aspects of voice technology: one is linked to the use of voice search enabled websites and apps, and the other is connected to voice-controlled devices or voice automation. Both are the ones that act as the base of future development and smooth services. The main reasons that point out the need for adopting voice technology are:
Need for frictionless contact
The customers look forward to frictionless contact with the business and customer support. The voice AI assistant is high in demand as they can handle multiple queries at a time and offer a quick resolution to the customer. With the changing needs of the customer and the need for speed, precision and trustworthy solutions, voice chat can help a lot. Globally, almost 50% of users adopt voice search to get answers.
Sophistication for higher satisfaction
Using sophisticated voice technology and AI assistants, which are efficient, can help ease the overall operational processes. Voice automation is essential to offer the unparalleled benefits of operational efficiency, minimize costs, and accelerate the speed.
Reliable insights to customers
Voice-based voice search enabled websites and apps and AI utilize the information offered by the customers and the previously entered information to offer the most reliable solution. Where humans are prone to forget things, voice technology-based voice search enabled websites and apps can quickly retrieve the information and offer the most appropriate solution.
Quick response rate
Another reason that makes voice technology more accurate, effective and human is the speed of verbal feedback. Offering the enriched experience with a quick response rate, client retention has improved to a great extent on queries related to how to create voice search enabled websites and apps.
Though various businesses use text voice search enabled websites and apps, still these are quite mechanical. The millennials might find it comfortable to use text-based voice search enabled websites and apps, yet various people find using voice technology. The text lacks transparency, context and personalized sentiments but using the voice, emotions, instincts and intents that can be perceived quickly, which is preferred by customers.
When you want to make things happen in the internet, SEO remains the buzzword for your digital marketing strategy. The way people tend to conduct searches is evolving very fast, and the latest dynamics added to this search process is voice search. As per the most recent data from Google, around 20% of mobile searches are done through voice searches.
The outlook of voice search nowadays
Voice search is growing at a rapid pace, and the impact of this option of searches will increase in 2022 by a significant amount. Online marketers and business entrepreneurs now understand the importance of the voice search and are trying to adapt their online presence with this demand.
Famous predictions reveal that the trend for voice search will increase in 2022 and by 2020 around 50% of all searches will be done through voice. Market survey data also points out that around 22% of the smart home speaker users purchased products through voice search in recent past. An expert SEO agency can offer the best performance in voice search SEO to make your Business stand out.
What advantages voice charge has over conventional search?
# It helps for mobile first indexing
Half of the voice searches globally come through the voice searches, and this has also boomed the growth of the mobile market. Google’s search indexes make mobile first indexing which now most marketers realize and are the reason for embracing this option.
# Voice searches are more informal than text searches
While the text searches are literal and time-consuming, voice searches are intimate and immediate. Phrases are now becoming more important than keyword to guide the search engines for getting the relevant results.
# It becomes easier for location-based searches
Around 80% of all searches made in search engines are location dominant, and this makes the voice searches a more friendly option.
The growing trend for SEO indicates that the voice searches are going to replace the text searches and by 2022 this trend will become dominant. Voice searches help for search engine indexing, are more informal and are helpful for location-based searches.
Optimizing the Website for Voice Search
# Use simple words
People always ask simple questions when trying to find an answer to the query through voice search. You need to focus on questions that can easily translate them in the search result. In case of a voice search, a short answer will be shown first and if it is valid for the user, the user may go ahead and visit the website. If you can frame the answer that is useful to the user and written comprehensively, your website will be easily visible in organic search.
# Be informative
Since the virtual assistant pulls up the required information from the internet, you need to make sure that you put a lot of information that tells about your business adequately. Complete information about your website should be available on your website, Google My Business, and other important business directories.
# Regularly Update your Website
Ensure that you have incorporated information on your contact address, location, hours of work on your website. Also clarify the matters related to payment like whether you accept debit or credit card payments, etc. if you have a shop, you should mention relevant information like it will be a favorable place for the kids, etc.
# An FAQ page can be very helpful
It can be highly helpful for the readers if you can provide answers to different questions in detail. In the FAQ section, you need to feature the answer to the most common questions that users might ask verbally. For this, you need to think about what people might ask verbally and you need to feature answers for these queries. The more answers you can put there, and the more information you are providing, the more chances of success in voice search will be there.
You need to remember that the customers while using voice search will use voice commands and not keywords. It means that you have to increase the length of the keyword to match the way humans communicate. When the voice searches are made of longer text, the smartphone voice assistants will deliver answer-like results for all queries that have been made. You need to narrow down on many keywords for use in voice search.
