SMS marketing is one of the most effective ways to communicate with customers. SMS marketing has an average click-through rate of roughly 80 percent, and the most intriguing thing about it is that it has a stunning 98 percent open rate. SMS marketing is here to stay because customers want to do business with organizations that remain in contact with them regularly. Therefore, SMS marketing software is essential for increasing your sales and closing more leads.
What does SMS Marketing Software Entail?
Businesses can use SMS marketing software to send bulk messages with information or ads. To accomplish different marketing objectives such as sales, promotion, brand awareness, and more, business text messaging software helps you develop and manage bulk SMS outreach initiatives. An excellent programmable SMS api allows you to set up automated campaigns that send messages based on the conditions, actions, and triggers you want.
Here is the list of 5 best SMS marketing software you should use to grow your business.
1. Simple Texting
True to its name, Simple texting’s SMS marketing software delivers straightforward, easy-to-understand, and introductory text messaging options. Through this software, businesses can send text messages to a list of contacts. Also, the software allows you to monitor who clicks on which links, including images and other promotional materials. It lets users have two-way conversations without a hitch, either by generating new numbers or utilizing a previously existing one.
With Simple Texting, users may send bulk texts while designing drip campaigns that automatically send one or more messages as follow-ups. Additionally, they have various tools and in-house support staff to aid new SMS marketing developers. Simple Texting lets you see how many individuals unsubscribed and analyze each advertisement’s clicks and interactions.
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2. Omnisend
Omnisend is a top-notch marketing tool on the market today. The software allows you to send SMS to customers and create a tailored and ongoing experience by integrating automated emails and texts. Also, it comes pre-loaded with a library of pre-built processes for all of the most common events, such as SMS cart abandonment and birthday notifications.
You can interact with your loyal consumers from anywhere globally since there are no restrictions on how you can put this technology to work. The software saves you time and boosts customer retention by increasing interaction. Omnisend features include automated SMS campaigns, linked online forms, and pre-built automation.
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3. TextMagic
TextMagic is an SMS provider with over 14 years of expertise in helping companies enhance communications and mobile marketing through sending and receiving text messages on the internet. TextMagic allows you to send large numbers of text messages from your PC, browser, or mobile device. Additionally, the software enables you to communicate with your consumers and send and receive text messages via email.
Also included in TextMagic are API gateways and Zapier connectors so that you may automate and improve your SMS strategy. Furthermore, you can utilize their reporting and analytics capabilities to keep track of your leads and total outreach.
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4. ClickSend
You can send thousands of texts from anywhere globally with ClickSend without installing additional software. The software allows you to send numerous messages via your SMS service provider or email account. It also has a cloud-based program that will enable users to move between fax, text email, and even non-SMS platforms like WhatsApp and Facebook while managing digital marketing campaigns.
With all of these choices, ClickSend is now a far more robust service, but it’s best suited to marketers and developers with a lot of expertise. By providing APIs, ClickSend allows you to integrate its services into various third-party applications and programs. For many marketing firms and enterprises, ClickSend’s capabilities make it easy to handle events, provide customer service, and send out basic reminders and notifications.
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5. Twilio
Twilio relies on its API capabilities to construct any SMS functionalities that a company may need. You can use its programmable messaging API to send messages, reminders, and alerts. Also, through its discussion API, you can engage in a two-way conversation with your customers. As a developer, you only need a few lines of code and open-source code samples to start delivering SMSs.
Furthermore, to make things easier, Twilio will question you about your competence with coding before presenting you with an interface tailored to your level of expertise. As part of its research package, Twilio offers analytics that monitors ad campaigns by phone call frequency. In addition to email notifications, sales representatives may get text message alerts when the software identifies new prospects.
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Wrapping Up
You can use SMS marketing to stay in touch with your clients while promoting your company. One of its significant advantages is that it allows two-way communication between a business and its clients. Therefore, you must choose a platform tailored to your company’s requirements to get the most out of SMS marketing.
