Mobiles have opened a gateway towards thousands or millions of potential consumers of your products or clients of your services. The secret behind the miracle is a mobile application, which provides easy access and better user experiences than any mode & device.
It means user experiences is at the core of the mobile app success, and user experiences begin right from the user interface (UI) of the applications on tiny devices, which is itself a challenge for UX designers.
The UX design involves each component of the application and needs attention on each stage of the app development. Therefore, UX design is not relying on one or two things, but cumulative results of all efforts viz. design, programming, testing, and so on.
However, UX starts from the UI, so we will focus on the design aspects of the mobile applications in the current post and get some useful tips in this regard.
Make Design Clutter-Free
None like noise and obstacles in the way to achieve the intended goals of your app. Therefore, take minimalistic approaches and remove the unwanted UI elements, functions, and interactions.
“Minimalistic design may not fascinate the users, but surely deliver the functional design that users love to use.”
Make Entry Easy
The majority of apps are providing personalization features and experiences. It requires some essential user info. It is only possible through registration like legitimate process. Therefore, app journey begins right from registration or login process.
Registration & Login
Registration is for newbies while login is for repeat users. As an app designer, you cannot predict that user is a newbie or repeat unless she attempts to do something. Therefore, the best way is to let them choose between the selection of either registration module or login module by segregating both on different screens.
“The mixing of Registration & Login Modules/Fields may confuse users and intimidate the user experiences right from the entry level.”
Of course, guest browsing is not a bad idea for one-time users who are approaching your app first time and eager to explore it thoroughly to assure its usefulness for them.
Authentication Process
Similarly, authentication and authorization process create a barrier for users at entry level if not designed properly. Security concerns compel developers to ask for a strong password in a long and complex manner. It leads to another problem that is memorized it and many such.
Fortunately, today we have biometric technologies as an advanced solution.
“Apply the fingerprint authentication features to avoid complications.”
Make App Journey Easy
After a successful entry, the job of mobile app development team is to drive users gently to their intended goals like buying a product, downloading, or accessing a service. Therefore, you have to design various navigation schemes to reach the design product, download, or service pages quickly as well as easily.
Accordion and off-canvas navigation schemes are better than fixed and text links with tap sensitivity. Besides traditional navigation schemes, the in-app search feature is an advanced and now essential option.
Design search field or button in a mobile-friendly way by providing enough white space around each cluster of UI element so that users can use thumb like large size gestures without any conflict in the interactions.
If you have an ecommerce app with a large number of products or services advanced search proves a blessing because it provides quick search features such as filtered search, faceted search, autocomplete, and suggestive search features.
Assure Usability & Comprehension
To assure maximum usability of your app, some design tips have prime significance such as:
Assure Right Contexts of UI Elements
Think of the aim/s of the present UI screen and place only the needful UI elements, which are the best fit in that contexts and remove the rests whether they are needed on the next screen. It will improve the focus of the end-users towards the intended design elements and goals for that particular screen.
Improve Comprehension
Complete comprehension in the app design is the key to success, and text labels along with buttons or fields define the role of the design elements for any level of the user.
Be Social Bird
Social media is everywhere, and your app is no exception at all. People trust heavily on social circles and love sharing, commenting, likes, and another social offering for their purchase or provide information to make the right decision.
You must integrate social media seamlessly and provide various social buttons in the app screens wherever it seems appropriate.
Look for Fast Loading & Better Performance
If your app design is not optimized properly using the latest practices and tools, your app screen loading and interaction time will go up and force an impatience user to leave. Background, images, and other multimedia content, as well as design elements, are keys to achieve better performance in your app.
Finally
These are a few tips to improve the UX of your mobile app through proper app design and best practices prevailing in the market. Unfortunately, each app has unique needs because it is associated with unique goals and requirements.
Therefore, all given tips are not applicable for all apps in all circumstances. If you been looking for user experience companies for enhanced and interactive apps and you need an expert and experienced team for your mobile app development project to hit your goals.
