If you are an entrepreneur working in digital space, you must have heard of pay per call marketing. Or even if you are a marketer or blogger like me, there is much probability for the same.
But why?
Why so much buzz about the pay per call marketing? Why is business focusing much on this form of advertisement?
Well, the major reason behind this is the ROI. Pay per call is one of the most beneficial ways of advertisement where business sees more profit and business at comparatively less price.
In pay per call, companies need to pay only when someone makes a call to their tracking number and all these will be getting tracked using any cc tracking tool. There are many such pay per call tracking software available in the market and you can select as per your use.
Here is a simple flow of a pay per call-
● You place an ad online with your tracking number;
● The caller sees your ad and calls the displayed tracking number;
● You route the call to the buyer;
● The buyer receives the call and pays you for it;
● You track and report on the call.
Also, publishers are getting chance to make more money as well because the payout is usually more compared to any other form of lead-based advertisements. So, if you are a publisher who knows the quality of their traffic, it’s time to try out the pay per call-based advertising system and earn some handsome amount of money for the same traffic and effort you used to make earlier.
How to track those calls?
You can use the leading call tracking platform Ringba for the same. Ringba offers excellent analytics and tracking platform for any kind of inbound calls including the pay per calls. Here are the simple steps using which Ringba works for pay per call tracking-
To get started, first you need to sign up for the Ringba and once done, you need to verify the account. Now you can log in and will be redirected to the Ringba dashboard where you can start a new campaign. You need to put the details like the name of the campaign and other demographic and general details you would like to have.
Once done, you should have one tracking number. This can be any number, but a toll-free number is highly recommended. By getting a toll-free number, your potential customer won’t have to think about the cost associated and instead, the cost will be borne by the company.
After that, you need to add the target!
For example, in your company, there will be different department and if you want the call routing then you should define the target. By this way, manual intervention will be eliminated, and faster response time and customer resolutions can be achieved.
Now you are just a step away to get the analytics of the pay per calls. Simply, launch the campaign and now whatever calls you will be getting internally will be stored, routed, and tracked for the best result and analytics.
Conclusion
These were the simple ways using which you can track any pay per call campaigns using the call tracking platform Ringba. Ringba can be tried for free and once you are satisfied, you can get ahead with the paid plans and get the best from all the inbound calls.
