What is a mobile app? A mobile app is a specifically developed software application for use on mobile devices, such as mobile phones, iPads, tablets, netbook, etc. The developers of mobile apps need to find creative and innovative ways to use all the location data that their users are generating and one of the easiest way to by deploying a location platform e.g. Radar for their mobile apps. Developers of mobile apps can quickly add location context and tracking to their apps with just a few lines of code just by using Radar.
What is a location platform? It can be any pre-existing environment that allows a specially designed software e.g. a mobile app to run within, obeying the constraints of the platform, and making use of its facilities. A simple, typical platform will include a hardware architecture, an operating system (OS), and runtime libraries. Many companies are making use of this powerful platform to further advance their business.
These days, many developers are creating high quality apps by adopting new platforms such as Radar to help them make better use of all the location data out there, including shopping, travel, food, entertainment, social media, and on-demand delivery services. Many companies are now turning to mobile apps to advance their business growth.
Radar platform can be used to construct a geofence, a fence around a particular geolocation, which could be your business or your home. Every time a mobile app user who may be a customer of a particular fast food company enters a geofenced region that was set in advance by that fast food company, the user will automatically receive a notification of a promotion, a discount, or a special coupon of that company.
Mobile apps developers can benefit from location platforms that provide “stop detection” where the developers has the option to wait for a user to stop within a geofenced region before sending out an offer or promotion notification. There is no point in sending a notification to a user’s mobile phone if the person is just passing by and not intending to make a stop.
Developers of mobile apps should also take data privacy very seriously when it comes to choosing location platform. These days customers are very cautious of apps that seem too intrusive and they are also vary of their personal or private data being sold to advertisers or other third parties.
