If you currently use WordPress and are looking to grow your business, or feel that something is missing from your current branding strategy, then your online presence, or lack of it, could be letting you down. When it comes to positioning your firm and ensuring that you gain new leads, you need to begin by giving your company blog or website an honest and in-depth review, to check just how you are using what you have at your fingertips, and to identify any strategies that you could be using, which you currently have not tried.
So, if you feel that your WordPress site needs some love and attention to improve its online presence, then try using these top tips to help you to get ahead.
Quality content
If you currently use a blog on your WordPress site to attract new customers or to highlight new product releases, then failing to provide well-written and consistent content could be letting you down. Try and ensure that your blog posts contain keywords, as this will help drive new traffic to your site. Ensure too, that your articles are easy to read, contain relevant imagery and most importantly, are fun and engaging. Providing a steady content flow, through a managed editorial calendar, will help to improve the visibility of both your site and your company online.
Social media
When it comes to improving your online reputation and presence, then social media is key for communicating your company’s messaging and heritage to the outside world. Begin by ensuring that your message is consistent, and consider rolling out a realistic and easy-to-manage schedule across all of your digital channels. You will also need to take time to work out which social media will work best for you and your business needs. LinkedIn is ideal for networking and professional connections, while Instagram is essential for sharing images and raising awareness of your brand. Once you begin to boss your social media, you will notice an improvement in terms of engagement and the number of followers that you have online.
Company website
Your WordPress site is your link to the outside world; it is where any potential customers or clients will go to first, in particular, if they are keen to contact you or learn more about your product range. So, begin by giving your site a thorough review to check that you are using relevant and interesting imagery and that all of your branding is consistent and up to date. Use a logo maker if you need to update your current company logo. Finally, you will need to check that all areas of your business are involved in managing and helping to keep the website up to date.
If you are looking to improve your brand online, then you need to ensure you are consistent and uniform by updating your brand colors and messaging on any online platforms that you use. Consider using social media to boost awareness and raise engagement. Finally, do pay enough attention to your company WordPress site or blog.
