The Internet has reached into every corner of our lives. The fact is that we trust Google more than our own eyes and ears. In most cases when we need help, we rely on this search engine. But can Google be a good associate when it comes to business? Yes indeed.
Big companies, but also all those who follow industry trends, have noticed a long time ago that modern business is slowly, but definitely, moving to the online world. Today, the primary thing for every employer and their business is to have a higher turnover and to reach target audience faster and better than competitors.
And the easiest way to achieve this is making your company visible to the market and the public. That’s easier said than done. Around the world, there are several hundred thousand, or even millions of entrepreneurs who are thinking the same way as you do. How to stand out among that entire crowd?
The answer is simple – be unique and hire a genuine SEO expert. Sounds easy, but it’s not.If you just step in the business sphere, we will try to get you closer to the SEO optimization technique, which can be a very powerful weapon in the right hands.
Find Your Place on Web
You can’t just come to the web out of the blue and expect that audience only waits for you. In order to exist at today’s online market, you need a quality website, if you already don’t have one. This is something like an ID card for your company in the online world, and a way to present your business to a wide audience around the world.
Good, accessible webpage is a must, which leads potential clients to directly contact you.You can find the list of reasons why you need a website today on this page. Your website will be made by a web designer and developer, but make sure that further editing is expected. You’ll have to hire someone familiar with SEO tools and techniques, to make your website attractive and visible to the audience.
Who Is an SEO Expert?
Yes, an SEO expert is a profession, and it really exists. But before you hire the most expensive SEO specialists (and if you want an expert, you’ll need a significant budget), you can do some basic things on your own. You can quickly learn the basics; everything else is logic, creativity, and ability to follow and predict trends.
Making a website that no one can find on Google or some other search engines doesn’t make any sense. That’s the part when SEO jumps in. SEO (Search Engine Optimization) is a set of actions that allows your site to get a better position on Google (or some other search engines) than competitors, for specific keywords or terms that describe your business or product.
The SEO expert’s task is to make your site acceptable to search engines by presenting your content in the best possible way. So the first step is determining keywords, and for this, you need your help. After that, the site needs to be promoted through links on other sites, which is one of the best ways to increase the number of visits.
The Importance of Keywords
After placing on the Internet, you have to decide what your business focus is. You know how it works with search engines –Internet users type words that are the focus of their search, to get to the web pages with the information they need. So, you need keywords that will single you out from the masses.
Keywords are leads of potential clients to you. If you apply them well within your content, tags, and targeted descriptions, Google will “reward” you with a better search position. Begin with calling the things by the real name – the name of a site or page should contain keywords.
The next step is a meta description, which will explain your website in few engaging words. Then, on the requested page, you need to highlight the keyword with headings. This is what matters to the reader, but also to the search engine.
Keywords can be a two-edged sword. Exaggerating, or in the SEO world, stuffing is not something that Google would like. And it will punish us. And the punishment is that browser’s algorithm “throws” your website on who-knows-which page in searches.
Being First, or among First
“If you want to hide the dead body, do that on the second page of Google,” a sentence that Internet experts use to describe the laziness of Internet users. They need just a quick search, and a short list of result, which means on the first page. They don’t want to bother, and why would they?Although they are just one click away from more search results, users know that the most relevant items are on the first page.
Being connected with other sources is the best type of recommendation. If users post your URL somewhere, you have a free promotion (but you always can pay for guest posts, blogs, etc.). These are additional paths to your site, and it is best when they are in the form of the article, with the natural flow, not commercial. This technique is called link building and it works very simply. Your link is more available somewhere on the Web – than your page is more represented in searches. You can check the reasons why this method is a must today, here.
Do not observe your users as robots, and overwhelm your content with keywords to let them know they are in the right place. Instead, offer them a quality content that has something to do with what they’re looking for when typing a keyword into a search engine. The more content you have, the more likely visitors will find you. Also, the search engines will favor you and include more of your pages in the search.
