Are you a real estate agent looking to make the big bucks? Around 70% of real estate agents specialize in residential sales. You need to find a way to set yourself apart. This can be a daunting thought, but you’ve found your advantage! These are the tips and tools successful real estate agents use to see their bank accounts climb. Let’s find out more in details below.
Tools and Tips for Successful Real Estate Agents
There are some business strategies you can’t ignore. These are the tips that you must include in your plan. Check them out!
Build Your Brand
Commercial? Residential? New Construction? There’s much to consider when you look at your personal niche. Once you find it, you can build a brand for yourself.
What is building your brand? It’s making people aware of exactly what you do, and how and where you do it. It makes you recognizable in a sea of competition.
Here’s what you should do to narrow down and build your brand.
1. Create a logo that reflects yourself, mission and style
2. Narrow down your target market preferences
3. Get a great headshot
4. Focus on high impact marketing strategies
5. Use your logo and branding on everything
This doesn’t mean you can only sell in your preferred niche. It only helps you target your main audience.
Make Your Presence Known
Who are you? That’s what people need to know. Get your name out there in the communities you serve.
Here’s how successful real estate agents get their presence known.
1. Online
Your branding will come in handy on the internet. There’s a lot of free advertising to be had. All you need is a basic website, your logo and a good headshot.
Consider offering a blog on your website. Use SEO keywords in your content to raise your internet search rates. Writing useful and relevant articles will give you credibility in the field, too.
Put yourself out on social media. Share your website and articles to generate followers.
2. Local News
Look for ways to get in the local newspaper or news channel. Get your name involved in newsworthy events. Or, talk with a reporter about an announcement article for your business.
3. Community Businesses and Leaders
Meet and greet every chance you get! You’ll want to know leaders, business owners and people who live in the communities you want to sell homes in.
Attend local fairs and farmers markets. Look for businesses that are hosting events. See if you can partner with them or volunteer.
Volunteer in your community and make it known that you’re a realtor. Attend community board meetings. Get involved in decisions that affect those areas you serve.
Host Plenty of Open Houses
Sure, we shop online for everything these days. Houses are no exception. You’ll find many clients via new digital ways.
Yet, people still drive through the neighborhoods they’d like to live in. Host those open houses so you don’t miss out on drive-by clients.
Open houses are necessary for people who are serious about buying, even if it’s in the future. You’ll meet people and forge relationships every time.
Take Every Deal, Even the Little Ones
There’s no such thing as too small. You’ll meet people and make connections. There is no deal that can’t benefit your business in the long run.
Larger commission checks are great. Yet, it’s the several little ones that build an established business. Do quality, ethical work and they’ll remember you!
That doesn’t mean it will be easy, though. Starting out can be tough in a commission based job. Commission Advance says you can get an advance on a commission up to 90 days before its closing date.
Get Your Real Estate Business Going
Successful real estate agents know these tips and tools. Now, it’s no longer a secret. Start with your brand and get yourself recognized!
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