Customer Engagement is one of the chief elements that every company focuses on. Customer engagement is the key to not only drive better revenue, but to also build the image of the brand. At the same time, customer engagement is something that will allow your company to not only know more about your customers, but to also know what to do to make your products or services better. How? Simply, because if customers are engaged, they would be more comfortable in sharing honest feedback about your product or services. Also, by analyzing the engagement stats per campaign you will get a better understanding of what your customers really want. So, overall, customer engagement is definitely going to help the firms in many ways.
Therefore, each and every company needs superb resources, as well as high-end technology to make sure that the customers are engaged, and taken care of. This is where the role of one of the world’s best customer relationship management solution, Microsoft Dynamics 365 comes into play!
Have you ever wondered why companies prefer Dynamics 365 so much?
One of the major reasons that make Dynamics 365 a top choice of companies worldwide is the fact that the solution is not stagnant. This means, that Microsoft makes sure, that they keep adding latest features and flavors to the solution, to make it apt for the changing corporate environment. At the same time, the company also ensures that they use the best of technology. And, they leave no stone unturned to integrate the latest technologies, be it Big Data or AI, someway or other in the solution. So, it is quite evident that constant evolvement does gives Microsoft Dynamics 365 an extra edge over the other solutions, but what makes it a favorite of the majority is its superb features.
Also, Microsoft Dynamics 365 is an all-encompassing solution, and it is not only developed for one vertical. The solution has many apps and it is well segmented. Starting from an app for marketing to a dedicated section for the finance vertical, Dynamics 365 has various typed of apps and segments for different segments of the company. This makes it all the easier to manage and boost customer engagement through different verticals, but by using just one platform.
Don’t Miss –
Dynamics 365 with AX is a Powerful Bundle of Surprise!
5 Steps to Creating a Winning Visual Identity for Your Brand
Is the customer service department solely responsible for customer engagement?
Though, it is believed that customer engagement is majorly handled by the customer support department, and it is true to some extent, but not entirely. As, even the marketing and sales executives to business development associates, there are various other departments who are responsible for customer engagement as well. And, this is where the role of Dynamics 365 comes into play, as it has separate sections for different departments of the firm. So, the whole organization can work in sync, by staying connected through this one platform: Microsoft Dynamics 365. Also, they can collaborate with each other and seek assistance from different divisions also whenever needed. This is one of the strongest features of this CRM solution.
Customer engagement by marketing folks
Apart from the customer support team, the other department which is majorly responsible for customer engagements is the marketing team. Especially, the digital marketing executives. Why? Because they constantly create campaigns and messaging for the customers. And, the main purpose of all their campaigns or marketing efforts is to steer more customer engagement. After all, every marketer wishes to get maximum traction on their campaigns, and that where the importance of customer engagement comes into picture. Only if you marketer is able to engage the customer, he or she will be able to get maximum attention of the audience.
Driving engagement through customized campaigns
One of the recent trends to drive better engagement is by curating customized/personalized marketing campaigns. The new Dynamics 365 solutions enables the marketers to use their creativity and understanding to the fullest. They have option to modify the content, but now, Dynamics 365 also allows the marketing experts to play with the design as well.
Therefore, marketing professionals enjoy the option to modify the design and the layout of the marketing campaign as well. This makes it easy for them to make the campaigns more appealing. And, customization eventually is aimed to get higher customer engagement.
Microsoft Dynamics 365 Customer Engagement
Now, Dynamics 365 contains a special customer engagement section as well. It is nothing but a unifying theme which is present in almost all the customer relationship management applications. The complete process is a lot more streamlined in this engagement tool. Overall, the main aim of this segment is to amplify the customer experience. So, whether it is through self-serve customer experience, or the add-on features, Dynamics 365’s customer engagement tool is perfect to boost the engagement. Companies have to make sure that they plan well their customer strategies well so that the customer experience is enriching, and customers feel more connected and valued.
Dynamics 365’s integration with Validity
Microsoft Dynamics 365’s CRM features are already outstanding, but now, they have added Validity also. The DemandTools solution which is added in Dynamics 365 is aimed to make the offering a lot better. Validity is known to offer high-end data quality and compliance solutions to the market. They basically design the tools for CRM administrators. The main objective of the company is to make solutions that help in the sales, marketing as well operations. Now, that the Demand Tool is integrated in Dynamics 365, the solution will offer a plenty of more options to enhance customer engagement.
Microsoft Dynamics 365 Integration is one of the topnotch customer management solutions. However, there is a lot that Microsoft keeps adding to the solution to make it perfect for the current generation of corporates. Specially, with this new integration with Validity, the customer engagement offerings are going to be a lot better. It is very evident, that Microsoft is focusing a lot on Dynamics 365, and they are not leaving any stone unturned to make it the best possible solution.
