All companies understand the importance of digital marketing. In the digital age, it is impossible for businesses to find customers without adopting digital marketing (DM) strategies. Every smart and effective DM strategy demands a robust Content Management System (CMS). At this moment, you may already have a time-tested CMS in place to take care of your website data, DM data, and consumer info. However, with the advent of new technologies, the older ones are continually evolving as well. Even the time-tested CMS versions you have been using this long will soon become irrelevant, and you will have to adopt a new one that suits the market demands.
It can be a confusing time for the digital marketers of the day. Not knowing which DM features are trending and which ones their website needs can make picking the right digital marketing system quite challenging for the most seasoned marketers as well. The Sitecore Digital Marketing System (SDMS) enables today’s marketers to take care of analytics, automation, email marketing campaigns, content management, and A/B testing on a single platform. This versatile and robust tool allows site managers to focus on strategic investments apart from evaluating the ROI.
Why should you consider Sitecore?
Today’s businesses are moving away from the traditional CMS platforms and embracing dynamic website content management platforms like Sitecore. For more information on how Sitecore is changing the DM trends. Here are the six reasons, you might want to consider switching to Sitecore for your DM needs –
i. It doesn’t just store data, but it also powers the digital strategy
You can do away with the static and unused silos of data thanks to the Sitecore Experience Database (xDB). When you are using the xDB, you can find the entire set of real-time data on the devices your customers use to access your business. The CMS will also give you access to all past data of the customer’s locations and interactions.
Sitecore analytics allows business owners to assemble and analyze all kinds of in-depth customer data. Apart from the regular data collection, you can set up rules for customization and automation. Tracking customer journeys have never been easier than this. The xDB can pull all the existing customer information across different channels together to create an optimized consumer experience on your site.
ii. Improvement of customer engagement
Sitecore can help you focus on every element of customer engagement. This CMS promises to deliver at three levels, unlike any other platform available right now – customer intelligence, cross-channel delivery and robust WCM that serves at an enterprise-level. Sitecore is changing the way website owners used to interact and manage consumer data. The accurate data collection from the various users enables the website owners to set up personalized rules for target audiences. Sitecore can recognize the location of a user and his buying behavior. Therefore, the WCM can show events in their locality or promotions on their liked or wish-listed products.
iii. Future-proofing your CMS and website management technology
Sitecore is a technology of the future. It leverages the Microsoft .NET framework. Reliability, flexibility, and stability are the essential features of any Sitecore version. If you follow the forums and libraries closely, you will find that Sitecore developers are trying to add new modules and fixes to the core software regularly. While that means having plenty of new add-ons at your disposal at any time, it also means finding 24/7 support on every corner of the web from legitimate Sitecore developers and users. Sitecore might like the flamboyance that several CMS systems of today possess, but it can make up for the lack of grandeur with highly customizable and personalise features. If you want to make a future-proof investment in your business, you should be thinking about getting the Sitecore enterprise version.
iv. It supports scalability and budget adjustment
Which business does not have to expand over time? And, which enterprise does not have to reconsider their budget of business operations and other expenses every year? If you did not have a personalisable and accommodating CMS, it would be impossible to optimize your business operations as per the resources you have available. After the advent of Sitecore 8.2, the licensing model of the CMS has become more flexible than ever. The user can add server installations, and make changes to the number of users, which are necessary changes for a business that is snowballing. The Sitecore CMS is perfect if you are looking for budget adjustment and scalable growth.
v. Easy to use, multi-faceted functions
Sitecore is super easy for anyone including marketers at the beginner levels. Since it has a code-free user interface, it is quite straightforward to adjust it according to your site needs. You can invest in content objects and a bank of modules. Once you have them, you can use them all across the site. You can get brilliant solutions complete with content objects, new pages, SEO elements, CTA panels, and blog posts without paying extra money to the developers. At the same time, the CMS does not come without help. You can find online assistance and Sitecore partners easily thanks to the growing popularity of it.
Sitecore has a host of new features and options that make digital marketing a walk-in part. It is understandable that you might want additional help when you are starting with Sitecore, and the information that comes with it might not be enough. You should check out the registered Sitecore Partners for getting the insider’s view on the special features, additional modules, and personalization tips.
Sitecore will help you extend control over a variety of devices including tablet, laptops, desktops, and mobile phones via emails, push notifications and messages. It is a standout benefit that you can consolidate the entire bulk of data all these channels generate and view them as comprehensive user information on the platform. Sitecore is a unique CMS with the power to transform the digital marketing landscape today as serves as a competitive advantage for companies who are able to begin utilizing its functionality.
