For a while, it seemed brands could build their digital marketing around ads. Facebook ads were particularly effective.
But not anymore.
There were six million active advertisers on Facebook in early 2018. That’s double the number for early 2016.
It’s not enough to just run ad campaigns in 2019. And if you want your business to stand out, you need to know the upcoming digital media trends.
Read on to learn the top 3 trends in digital marketing you must follow.
1. Get Involved with Local SEO
Whether you run an online business or own physical premises, local SEO can help you out. At the time of writing, brands don’t have to pay to show up in local searches. Paid advertising may not be in your budget yet.
Your website and backlinks still count, as in traditional SEO. But your brand’s reputation becomes a major player.
Those Google reviews or Tripadvisor mentions? They’re all gold for your local SEO efforts. And customers that search for a local business are more likely to be in a buying mood.
If you’re not sure how to manage your SEO, consider hiring a Digital Marketing Consultant.
2. 10x Your Content Marketing
Many still claim that content is dead. But content marketing is still a great way to boost your brand. Through your blog, you can show customers why your products or services are a great fit for them.
You’re not directly pitching your brand. So it’s a more comfortable space for you to hang out with prospects.
But listicles and “6 ways to…” posts just aren’t good enough anymore. The internet is filled with more content than anyone has time to read.
If you want to stand out, you’ll need to go above and beyond.
Try tackling subjects other people avoid. Find a new angle on an old topic. Break down a complicated concept so people can understand it.
With beautiful visuals or audiovisual elements, your content stands out better.
3. Optimize for Voice Search
ComScore predicts that 50 percent of all internet searches will take place using voice search by 2020.
This cripples traditional SEO because search engine rankings don’t matter so much in voice search.
Google pulls the answer to a query from your website and gives it to the person asking. And that means people won’t always go to your website afterwards.
You’ll need more innovative digital marketing to take advantage of voice search.
An easy way to do it is to remember voice queries are usually phrased as questions. If I look for a hotel, I might type “best hotels in Austin”.
In voice search, might ask “Which hotels in Austin have rooms available?”
To use this, work out the type of questions a person might ask. Answer them in the copy and content on your website for Google to pick up.
Which of These Digital Media Trends Will You Follow First?
Pick one of these digital media trends and embed it in your marketing strategy for 2019. Once you see results, you can add the next one.
That way, you’ll keep your marketing fresh and relevant throughout the year. Perhaps start with voice search because it impacts on local SEO.
Plan out your amazing new content and roll it out in Q2. The extra hit from your voice and local SEO work will help boost it in Google.
Why not check out our social media articles to learn some new tips and tricks?
