Your business website design must be mobile.
If you want any hope of getting found online and visitors staying online, your site must be mobile. Google has made mobile websites a priority. The search engine rolled out mobile-first indexing, which means that Google’s bots will crawl the mobile version of a site first.
Why has Google placed such a major emphasis on mobile? That’s how people are searching. More than half of searches happen on Google devices.
Your site needs to be ready to handle those searches and welcome those visitors. What do you need to make sure that your mobile site design is amazing? Read on to find out.
1. The Need for Speed
Like having a good mobile design, your site’s visitors expect your site to be fast. If it doesn’t meet their expectations, they’ll go elsewhere.
What’s the benchmark you need to hit? People expect a site to load in 2 seconds or less. On mobile devices, they may wait three seconds before leaving.
That lost traffic can cost your company big time. Most people will leave your site without making a purchase and almost half will not return to your site to make a purchase.
2. Make It Easy for People to Find Information
When people first visit your website, can they easily find other pages for more information?
Your site’s navigation has to be easy for users. Keep it short and simple with only a few menu items. Your menu may look great on a desktop device, but on a phone people only want basic information.
Look at your site from a user’s perspective. If they wanted to know more about your business, like to schedule a consultation, would it be intuitive?
Don’t make people search for pages or guess. The easier it is, the more calls you get.
3. Easy to Read Fonts
Speaking of easy, your site has to be easy to read on a very small device. If people are struggling to read on phone, they won’t read all of your content.
You want to avoid script fonts. People read on their phones by scrolling and reading headlines, and a script forces them to try to read the font.
The best fonts for mobile devices are sans serif fonts at 18px. For headings, you can make them about 42px. That’s large enough to read and scan, but you want to make sure that they’re not too big that they get cut off.
4. Clear Content
Your content has to be clear and to the point right away. Any fluff or anything unnecessary won’t do.
Remember, people read by scanning headlines. You want to break up the text with headings that tell people what the article is about.
Take a look at this article as an example. Notice that you can scan this article quickly and walk away with everything you need to know about mobile business website design.
You can read the headlines and you have actionable items. That’s how you want your content to be. For an additional flare, add bold text and highlights.
5. Design with Negative Space
You know that your website design can have a major impact on business growth. A poor design will cause people to leave and not come back.
A great website design gets people to take action. After all, you have a website to get your business, right?
One way to do that is to design a site that is uncluttered and uses whitespace. You may think that your site can have too much whitespace.
Whitespace draws your eye to elements of the page that are important. That’s going to be critical on mobile devices because people will look quickly and move on to something else.
6. Get Inspiration from Others
Grab your phone and tablet and start surfing the interwebs. Look up your favorite sites. They could be ecommerce stores, news sites, business sites, or blogs.
See how those sites are laid out and note you like about them and what you don’t. Look at the fonts
To see exactly what type of font and the size a site uses, circle back to your desktop and install the WhatFont extension for the Chrome Browser. It will give you the information that you need and you may be inspired to use them on your own site.
7. Strong Calls to Action
You know that you want people to take some kind of action on your site. Without telling them exactly what they need to do, they won’t do it.
Your site needs to have very strong calls to action across your site. Just be careful not to have more than one call to action per page. In that case, no one will take action.
A good call to action should have a button that draws attention. Usually, a yellow or orange shade will stand out and draw attention.
8. Test Before Launching
The last piece of having a great business website design is to always test and improve. Take the time to enlist the help of others to help you break your mobile site design.
You can have a site testing party where you ask people to look at your site on their phone and tell you what their experience is.
They’ll give you honest feedback that you can take to make more improvements. If you need help at any point in the mobile design process, check out this web design service for help.
Your Business Website Design Should Drive Action
People visit your website because they are in need of your products or services. They might have come across a blog post that they think will help them solve a problem.
When they come to your site, you want to make sure that your design is in line with their expectations. They expect your site to give them the information they need quickly and easily. If it doesn’t, then they will go elsewhere.
You worked hard to earn that traffic. Why give it away to someone else by having a bad business website design.
Use the tips outlined here and you won’t have that problem.
Want more great tips, check out these WordPress themes that are optimized for SEO.
