Your website is your online business shop and the way you design it can either attract clients or chase them away to your competitors.
Your website theme plays a great role to help show your niche authority and build trust with your clients.
It is essential to have your potential clients’ needs when you create your business website.
Create a website that will help you deliver the best quality services or products to your clients and solve their pain points.
In this article, I will give tips about factors that your website theme should have to attract and convert visitors to clients.
Security Updates
Your website is open to hackers who can compromise your clients’ details and your operations. It is essential to use a website theme that has security updates. Installing new security updates on your website helps you protect your website from hacking attempts and cyber-security issues. Clients will lose their trust with your business if hackers compromise their details. You end up losing them to your competitors and this affects your brand awareness, sales, and ROI
SEO Friendly
The internet has millions of websites. It is essential to optimize your website for search engines ensure you stand up among your competitors.
Your website theme should be SEO-friendly and user-friendly for a high ranking of your website. If your theme is not SEO friendly, it will affect your ranking on search engines and you will lose a great chance to convert your website visitors to clients.
Your Hosting Site
It is essential to choose a reliable hosting site. Your host website should be customer friendly and provide the best hosting services. Many websites offer hosting services. Before you make a choice on your hosting service provider be sure to compare different hosting websites and chose one with the best services.
Customer reviews also play a crucial role in helping you make the right choice of hosting provider. Visit Hostadvice.com to see real user reviews on a2 hosting.
Your hosting site should be secure and protect your website from Cyber-attacks and hacking attempts. It is essential to know that hackers will attempt to hack your site despite it having security plugins.
Responsive Design
Online customers use different devices to search for products and services for their pain points. It is essential to consider a theme with a responsive design.
Your website theme should be easy to load across different devices. If, for instance, your theme can load well on a desktop but is not responsive on a mobile device you lose an opportunity to attract and convert website visitors.
Convert prospects who visit your website into clients. Use a responsive theme for your business website.
Use a simple theme which supports your business goal. It should have a simple presentation style for your website.
There is no point in having a great website theme that cannot help you convert leads to clients.
Loading speed
Online customers are impatient and will leave your website for your competitors when is it is slow to load.
When you improve your website, loading speeds even with few seconds can make significant changes for your business and increase your conversion chances. Ensure your website theme loads faster and displays your website content clearly. Easy to navigate theme helps keep potential clients on your website and convert them.
Your hosting company should have fast loading speeds. When you search for hosting service provider, ensure a website-loading speed is one of the major factors to consider. Hostadvice website has different host website user reviews a2 hosting to help you in your decision making process when you are in search for hosting services for your business website.
Support essential plugins
Plugins help make it easy to use your website. Website plugins help your potential clients interact with your website and navigate its pages with ease. When you chose a theme to use on your website, ensure it supports all the essential plugins you will need for your website.
If the theme cannot support plugins to help you make it easy to use your website, you will lose your potential clients to your business competitors.
Customer support
You need guidance on how to use your theme. If the theme you choose does not have customer support to help customers who purchase it, it is advisable not to use the theme.
It will be hard to operate a theme when you do not know how to use it. Choose a theme with reliable customer service to help you solve any issues that relate to your theme.
Ratings and reviews
People like to buy products or services others have bought and trusted. The same case goes for your website theme. Before you choose your theme, get reviews of the theme. Learn how the theme satisfied its previous customers and how they enjoy using it. You will find great ratings and reviews of an awesome theme. Themes with high positive ratings and reviews are the best fit you for your website use. Compare both the pros and cons of the theme to help you make an informed and wise decision. Look for the specific reviews of the theme such as its effectiveness to deliver, its customer user interaction and general performance of the theme.
Compatibility with Browsers
Consider if your theme is compatible with different browsers. Customers have different preferences for their browsers. Your theme could perform better with one browser and not the other. Before you use a theme, ensure it is compatible with different browsers.
You can run a test of your theme across different browsers before using it for your website. You can also test how compatible your theme is across different devices potential clients use to search for services or products.
Conclusion
Your website theme is essential and you should choose your theme wisely. Your theme will help give your website an attractive design and increase your conversion rates for your business growth.
The above factors to help you make the right theme choice which will help increase brand awareness, convert more clients and increase sales.
If you miss a chance to impress and attract potential customers, your competitors will get them. It all starts with the theme you choose for your website and the design of your website. Use the best theme and website design that will help place you as an authority in your business field, build trust with potential clients and convert them to customers.
