If you run an e-commerce store or any other online business that sells products or services, there’s a high chance that you struggle with a number of tasks including managing your customer information and communications with prospects.
Are you looking to streamline and improve your sales process but are facing challenges reaching your potential customers effectively? You might want to consider automating several areas of your business to free up some valuable time and resources. This will enable you shift focus to other important tasks that contribute the most to your business profitability and productivity. One of the key areas you need to prioritize is email marketing automation.
In case you’re wondering how to go about automating your emails, a good place to start is to acquire a proven email marketing software that helps you with tasks like creating and segmenting email lists as well as sending bulk emails to different groups. One of the best software to consider here is MailChimp, an industry leader that comes packed with numerous features and is flexible enough to fit into most online business setups.
For our today’s post, we take a look at various ways in which you can leverage the power of email automation to boost your sales and business profitability. We’ll also show you how to place MailChimp at the centre of it all.
Setting up automated email campaigns
Email automation, as you possibly understand it, involves executing and managing a set of marketing tasks using special software or web-based services. The process is geared towards improving the performance and efficiency of email marketing, lead generation, and other related on-site business activities.
Using MailChimp, you can automate the following five key aspects with an aim to engage your potential customers and close more business deals.
i. The welcome email series
The welcome series offers you the opportunity to make that all-important first impression. When a new customer signs up or makes their first purchase, your goal should be to welcome and introduce them to your offerings.
MailChimp and most other email marketing tools come with ready-made welcome series through which you can thank your newly signed up subscribers for showing interest in your business or for purchasing a product. However, you might want to customize these emails for more effective results.
ii. Personalized order notifications
This type of automation allows you to create order notifications that complement the quality of your brand. For example, you can choose to create and send invoices, shipping status, and other transaction notification emails using MailChimp. Additionally, you can recommend additional products that may be relevant to a buyer, and this in turn encourages repeat business.
iii. Best customer automation
With this automation, you can identify and reward loyal customers with exclusive promotions, coupons, or other offers sent exclusively to this group. This makes them feel valued and this helps to boost your chances of maintaining long-term business relationships with the recipients.
iv. Date-based automation
MailChimp allows you to create date-based automations that send delightful messages to people in your list on their birthdays, anniversaries, or any other special occasion. You can design a special celebratory message, promo code, or a remarkable gift and send it automatically through this campaign. Again, the goal is to make users feel cared for which is key in facilitating their continued support for your business.
v. Abandoned cart automation
With this automation, you can recapture sales you’d have otherwise missed out on customers that abandon their online shopping carts without completing their purchase. Like the others explained above, it runs in the background and notifies you when a customer adds products to their cart but leaves without checking out. It then sends them a reminder email for a purchase they did not complete, which encourages them to return. This way, you can generate more revenue from recaptured sales.
Segmenting your customers
Segmenting customers or prospects based on their shopping behaviour can significantly boosts the impact of your marketing campaigns. Remember, a well-targeted message engages the recipients and increases the chances of conversion.
Thankfully, most email marketing tools can help you accomplish this quite seamlessly. For example, you can connect MailChimp to your e-commerce store so that all your customer personal data is synchronized automatically. Alternatively, if you’re using a CRM software like Pipedrive to coordinate your business process, you can use this MailChimp integration to store and sync relevant contact information collected by the suite.
You can then define your segmentation criteria in a few clicks or use the pre-built segments offered by MailChimp to send highly targeted emails to respective groups.
Wrap-up
Automating MailChimp can help your business stay connected with the existing client-base while also enabling you find high-quality leads without putting in too much effort. If you want to level up your sales, boost customer loyalty, and build your brand, a great starting place would be to improve your email marketing activities.
