Over the years, blogger outreach has emerged as one of the top-rated digital marketing strategies for businesses. Essentially, it is about building relationships with niche influencers so that you can leverage their following to get your own website to the top. All you need to do is to connect with them and convince them to publish your guest post on their blog, which can be as good as getting an endorsement from them.
But the true challenge lies in finding the right influencer who can give you ample exposure and also fetch trust for your brand. Searching for the best one in your domain can be a demanding task but is still doable if you take the right approach. Let us share a few tips to connect with top niche influencers for successful blogger outreach.
Know your buyer persona
Even before you list the right bloggers you would want to target for your strategy, you need to build a buyer persona and know it pretty well. A buyer persona helps you identify your target audience, which is the key to finding the right influencer who can connect you with this set of people. Blogger Outreach specialists at OutreachMonks state that you should focus your efforts only on collaborating with someone who can give you the right kind of exposure.
Tap your existing connections
You could be hunting the perfect bloggers all around but they could be right under your nose. The best approach, therefore, would be to start closer to home, tapping your existing connections, revisiting old emails and checking social accounts to see if any of the bloggers have already reached out to you before. This approach may get you close to your target bloggers with minimal work and convincing them to publish your post will also require less effort.
Research blog directories
When it comes to finding the top influencers in your business niche, researching blog directories is a great idea. Although you may want to approach the biggies first, starting small is a good approach because you can gradually capitalize on these relationships and establish connections with the major ones as well. Do make sure that you pitch the ones that are relevant to your industry and audience.
Utilize a tool
The popularity of blogger outreach has led to the emergence of several tools that can be used for researching, contacting and tracking your outreach efforts. Hiring professional guest blogging services gives you an advantage because these experts know the right tools that can help you reach out to the right influencers with much lesser work.
Use good old Google
Another reliable measure that can be used to connect with the right bloggers and influencers is to use Google search to locate them. It is as simple as searching the relevant keywords to find the top-rated blogs in your niche and subsequently approaching them with a professionally-designed pitch. Do ensure that the influencers get value from your content because they have a reputation to uphold.
When you find the right bloggers to shape your outreach strategy, focus on maintaining long-term relationships rather than publishing one post and not following them up subsequently. Connections with influencers can be valuable in the long run and can take your business far ahead on the road to success.
