With the technology advancements in the 21st century, everybody wants to experience the best technology without spending more time and exhausting your brains. Same goes for surfing the websites or mobile apps where the quick and efficient website or mobile application responds.
Nowadays, it is all about consumers! And when we talk about the mobile app or website user satisfaction, most mobile app development company are focusing on User Interface(UI) and User Experience Design (UX).
In this article, we will look at what is UX and how it is so much of importance for your business.
What is UX and Why it is so important?
User Experience is all about how a person feels when interacting with a system which includes a website, mobile app, desktop software or basically any form of device interaction. Putting it in simple terms, UX is crucial as it tries to fulfill the user’s needs and aims to provide positive experiences that keep the users loyal to the product and brand. Addition to this, a meaningful user experience allows defining customer journeys on your website that are most conducive to business success.
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How can you Improve your UX?
There is no absolute answer to this question. But you can try to get closer to your users and start off by some basic steps, to begin with:
#1 Make use of Profiles and Personas
The very first step is to know the audience that will allow you to create experiences that relate to the emotions and voice of your users. You will need to create a user persona – it is a semi-fictional representation of your ideal customer based on market data and research of your existing audience.
Create a persona which consists of different site analytics and other consumer data like including Demographics, Personality, Motivations and any other piece of information. It will take more time to develop and always remember that they can change over time as your customer base evolves.
#2 Create User Surveys
Interviewing your existing and potential users of the system gains insight into what would be the most effective design. The user’s experience is subjective and to obtain them directly is by studying and interacting with the users. An element of your page which you thought was working might seem invisible to the user and hence a firsthand view of the way they will interact with the website can provide valuable insights.
#3 Test your Interface
When you are building a user interface, the more data you collect the better your analytics will be. Prepare a study to compare the effectiveness and quality experience between various user interfaces along with your website. You can also make use of Optimizer by google which splits your website impressions into two groups and displays them on a different version of pages on your site to check out which version performs better.
#4 Wireframes and Prototypes
Every visual on your page matters just as your site structure so invest time into creating wireframes which work as visual guides to represent the skeletal framework of web pages. With a visual website framework in place, you can remove all the usability issues before any pages hit a computer screen and it can save your company development time for necessary adjustments down the line.
All you need is the canvas, a marker and a whole more of design and content ideas to begin brainstorming with. You can also use Lucidchart to frame your design to check if the prototype provides satisfaction and make adjustments accordingly.
#5 Design Patterns
The pattern provides consistency and the most effective design for the job. With user interface design patterns, it is essential to pick the right user interface elements for certain tasks based on their effectiveness which leads to better and more familiar experiences.
A tool named style tiles can be used to maintain your UI consistency by showing the design of all modules on a site down to font sizes and colors. The tool ensures that the user gets a smooth experience across the website to recognize how better the elements are interacting with the site.
The Payoff
User experience is an art form of its own and you can never predict how your website or mobile app can be perceived for a certain time. To this, you can arm yourself with the tools to make informed decisions about the UX in the design process. Keep Learning!
