Promotional merchandise is a great way to make your brand more recognizable! Everything about the merchandise you choose tells your customers a little bit about you. Picking the right branded giveaway can let people know exactly who you are at a glance. Printing your own bookmarks is one terrific way to maximize your promotional budget. Bookmarks are among the most popular branded promo items for a whole range of businesses. If you haven’t used them yet, now is the time to take a closer look.
Let’s consider some of the reasons why bookmarks work so well for branding:
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1. Bookmarks Are Fun
You can pack plenty of personality into a bookmark design if you do it right. Bookmarks can have striking colors and be instantly recognizable. Many people enjoy collecting bookmarks. Not everybody uses bookmarks, but it’s unlikely your customers don’t like them.
2. Bookmarks Are Practical
Bookmarks have a practical use that can’t be managed quite as well by anything else. Readers often hate the idea of folding the edge of a page so they know where they were. A Post-It can leave sticky residue on a page. Only a bookmark really does the job it’s intended for.
3. Bookmarks Connect You with Your Customers’ Hobbies
Bookmark printing positions you as a brand that values knowledge. This is phenomenal if you want to appeal to people who read frequently, visit libraries or simply pride themselves on being informed. A bookmark symbolizes all sorts of lifestyle choices.
4. Bookmarks Are Economical
Bookmarks are very inexpensive when compared to other promotional options. You can get a few hundred or even a few thousand bookmarks for the cost of a much smaller run of t-shirts or ball caps. This fact gives you the opportunity to connect with a larger audience on a lean budget.
5. Bookmarks Are Easy to Use in Creative Ways
Bookmarks lend themselves to all kinds of memorable promotions. Remember, a promotion that breaks the monotony is most likely to be noticed. Bookmarks can pop up in all kinds of unexpected places and add some brightness to an otherwise boring day.
6. Bookmarks Are Likely to Stick Around
The best promotional items are the ones that find a place in your customer’s daily life. Bookmarks are ideal because your customer will use them again and again. Brand recognition is likely to increase as your bookmark ages. Readers may check in with you from time to time out of simple curiosity.
7. Bookmarks Are the Perfect Call-to-Action
Bookmark printing gives you just enough space to pique your customers’ curiosity. You may not be able to explain everything you do, but you can show them exactly why they should learn more. Your bookmark can even lead to a custom online landing page.
Good things can come in small packages in the world of brand promotion. Don’t overlook what a little bookmark can do for you. You might discover it’s one of the best promo investments yet.
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