In this marketing world across the various marketing techniques, mobile marketing campaign is one of the greatest techniques to reach out and communicate with the customers easily. By comparing other marketing methods with mobile marketing, we can reach a huge crowd in a very short period of time. This is the reason why mobile marketing is playing a vital role in the marketing world.
Mobile marketing can be more effective by following certain campaign techniques to target the right customers and get the best out of it. Let’s check out the mobile marketing campaign ideas which will help you to drive towards effective marketing. When practicing right, mobile marketing offers customers sensitive information in a tailored manner and with the exact time and location.
1. Promotional Ads through text:
Promotional advertisements which include offers and deals in the form of onscreen text that is displayed in a clear manner, which is very short and crisp pointing to the exact information.Generally, the text message is an underutilized platform for communication that can yield some outstanding results.
Promotional ads via text are one of the best ideas since the stats of “Innovista Law’s April 2018 TCPA Survival Guide” states that
* Text messages have 99% of open rate.
* 90% of the texts are read within 3 minutes
* 40% get a reply in 15 minutes
2. Video promotions:
A promotional video is one of the best forms of marketing to introduce a product or service. In order to maintain the viewer’s comfort, these videos are created with a high level of information with shorter time duration.
Promotional videos are the platform, with which you can tell your story in an innovative, humorous and in an emotional way. Working on promotional videos in the right way can bring huge exposure to your brand and it can be a feast for the eyes too.
3. Tool demo/tutorial:
These will be a part of the introduction of the new app launch which will give the proper guidance to the customers and take it to the correct path. For the new users, it will be very helpful to understand the tool or app step by step which is something attractive to the customers to have easy navigation.
People would be new to your products, so they automatically prefer to how to or demo videos which is the best promotional medium.
4. Notifications/Alerts/Reminders:
These are the kind of text or pictorial representation which will pop up about some event or activity for ex. Birthdays, Festivals, etc. which will give a quick remembrance to the customers.
5. Familiarizing the moments:
Another type of pop up or notification on the achievements or the best moments made. For example, Alert pops up to share the best moments with family/friends/social media for the best remembrance.
These were some of the campaign ideas, which help you to reach target audience at the exact time. Try to concentrate more on the demographics when you plan for a campaign, it helps you a lot initially setting up your target audience.
Below are the top 3 Campaigns implemented and its outcome:
We have drafted some sample reference from the web, in order to give you a clear idea on what we are talking about choosing the right target audiences for your mobile campaign.
#1 Free WiFi for Playing Scrabble
Campaign Description:
Ogilvy Paris gave their people a free Wi-Fi connection in places where we can’t get Wi-Fi connections. But, to access it, we had to establish our abilities. The higher the score, the freer Wifi time.
Outcome:
110,000 minutes of free WiFi, 6000 words unscrambled and countless downloads of the Scrabble app.
#2 Ford: Text Enquiry
Campaign Description:
To promote the release of their new models, Ford asked people to text the word ‘FORD’ to them for more information. These prospective customers were then asked in a return text for the type of vehicle they were inquiring about, their name, and zip code. Later, a local Ford dealer would follow up.
Outcome: a 15.4% conversion rate for dealers representing millions in sales.
#3 Starbucks Mobile Order and Pay
Campaign Description:
A new feature in the Starbucks app to Order & Pay through mobile to create and pay for their orders in advance of their visit to their store.
Outcome:
Nearly 17-22% increase in sales. If you can build an app that significantly reduces the friction for your purchase cycle, then do it.
There are a lot more information flow on the internet and their target ways to increase their conversion. Try to have a clear vision, an exact plan to trigger in period timeline, nothing can stop you to reach your sales goal.
Mobile Marketing Best Practices:
We are leaving some good mobile marketing tips for you to make the most use of it.
● Be crisp and straight, since the mobile devices are small. Cluttered ads may drive users to scroll.
● Experiment with various strategies and check the best way of marketing without fear of losing.
● Local optimization is more important in mobile marketing since it should align with user queries.
● Consider your audience, try to make your promotional ads visible only to the people for whom you are targeting.
● Experimenting is exceptional. As mentioned before, trying every sort of way to test and also track to find the best techniques. Benchmark your results to understand it in a better way.
Conclusion:
Mobile marketing campaign can bring a huge traffic to any kind of business, but getting the right set of audience to showcase your business on each and every campaign matters. Always do a ground work on what actually your business needs and what you need to achieve from that, setting up a goal is always necessary, then only you will be moving in an exact path on reaching customers. Try to figure out what kind of audience you need to focus on, even the time when your campaigning is running on also matter for your business pitch elevation.
