The search industry is evolving constantly and the advancing technology is fuelling up a new kind of evolution. Brands are having to adapt to these changing trends or they’ll start to lose out on visibility in search results.
Digital marketing can encompass many various channels of marketing, such as social campaigns, SEO, paid video, and many more. One company that specializes in those types of campaigns is a digital marketing charlotte firm called CLT Marketing.
Video Marketing
Video Marketing is on the upward slope and probably one of the hottest marketing trends. YouTube statistics show that internet video consumption doubles every year and about 64% of the customers make a purchase online after watching the video of a product. Social networks contribute substantially in video marketing. With every communication channel and brand advertising switching to the visual content, video marketing is slated to boost maximum sales in the foreseeable future.
Interactive Marketing
No doubt that interactive marketing is also making a buzz and according to stats the interactive marketing can help brands maintain a long-term relationship with their customers. In interactive marketing, the brands use the strategies and techniques to communicate with their customers like quizzes, polls, live videos, and others. Using interactive marketing strategies brands are able to draw the demand curve of their customers and reach their expectations. Of course, the social media platforms are the gateway to successfully implement these types of marketing strategies.
Social Media Marketing
Social Media Marketing is the very well known and most practiced marketing strategy among the Digital Marketing trends. In fact, social media is the biggest networking and interacting platform. Social media giants like Facebook, Instagram, LinkedIn substantially contribute in boosting sales for a brand. Businesses use these platforms to find their potential customers and build reliable relationship. According to the stats, about 75% of the brands build their reputation through Social Media.
Content Marketing
With years passing, the brand’s policy of “content is king” is getting stronger and is apparently proving it through the latest numbers. Content marketing could be the easiest and is known as a core marketing strategy that businesses believe can drive significant traffic. Today, every business has their identity online. To drive in the traffic, businesses use the content and promote them. Hence, we have SEO and blogging on the highline in the browser world. Content marketing through reviews, blog posts is said to convince the customers upto 65% to make a purchase online.
E-mail marketing
Email marketing continues to have the best conversions. With email marketing the brands get to promote their own products to their potential customers have already opted in for marketing material. Email is the ultimate business communication channel and thus helps the brands get their customers to make their purchase and inform them about the offers, discounts and sales. Email marketing is another form of interactive marketing with the core motive of boosting sales.
Conclusion
We live in the internet era and the only way to fill up the void between your brand and success is the practicing these digital marketing trends. The above digital marketing techniques are the top trending marketing strategies and is said to substantially improve the sales of those brands products.
