Are you in the process of developing or redesigning your website? Maybe you’re looking for someone to help.
You’re bound to come across two abbreviations: UX and UI. There are UX designers and UI developers. What’s the difference between them?
Find out as we compare UI vs. UX and discover how each term can have a big impact on your website.
UI vs. UX: What Do They Mean?
UI stands for User Interface. This is anything digital that your users will interact with. Every click, touch, sound, and command are part of the user interface. UX is the User Experience. The user experience consists of the entire journey a customer takes to use the product or service.
What’s the Difference Between the Two?
Ask a dozen different people the difference between UI and UX. You’re going to get a dozen different answers.
Some will say that UX is a broad brush stroke to define all of the interactions that a person has with a company online. They will argue that UI is a part of that experience. Others will contend that UI only focuses on the interface of digital products.
Is one more important than the other? No, they’re both incredibly important in shaping user’s perception.
What Do UI and UX Have in Common?
There is no clear consensus or textbook definition to tell the difference between the two. Instead of focusing on the differences, focus on the similarities. What’s the one similarity that they have? They both have User in their titles. That’s correct, they both focus on the user.
At the end of the day, the user will decide if they want to complete the purchase. They’ll decide if they like your app. They’ll also decide if they like a company or stay loyal to a brand.
Your job, whether you focus on UI or UX is to make the users fall in love with the design and interface to the point where it’s easy to make a decision or take action.
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Responsibilities of UX and UI Designers
UI designers have a very specific set of responsibilities. They have to understand the end-user and what they want out of a product. They also have to do things like write user guides that are easy to understand.
The responsibilities of UX designers can overlap with marketing. You need to do competitive research and understand the needs of the user. You also may be responsible for writing content.
You can read more here about overcoming some of the common mistakes that UX designers face.
UI vs. UX: More Similarities Than Differences
When you look at UI vs. UX, it’s easy to look for the differences between the two. It’s essential to take into account the many similarities between them.
At the end of the day, it all comes down to designing and developing products and experiences with the end-user in mind. That’s how you’re going to create an unforgettable experience that can have a positive impact on your company.
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