Needless to say, “keyword research” is one of the vital SEO jobs.
But have you ever tried to ask yourself:
How do I search for the best keywords?
And what to do after I find them?
In this guide, we’ll take you through the essential points about keywords that you must know. Enjoy Reading!
Basics Of Keyword Research
Before we jump into the deeper aspects, let’s take a glimpse at the basic terminologies and concepts we’re going to discuss below. And we hope it will help you a lot.
What Is Keyword Research Anyway?
Keyword research is one of the crucial SEO practices of analyzing, interpreting, and using catchwords people use to search for any information available on the web.
Put another way; it is about learning to understand the voice of your potential audience and practicing this insight to optimize your content.
How To Do Keyword Research For SEO?
Well, it’s something our comprehensive guide will assist you with.
Sit relax & don’t worry!
Keyword research is not rocket science. Once you know the basics, master some proven strategies, understand useful tips, and tricks, you’re capable enough to take your next move!
When It’s Important To Do Keyword Research?
Keyword research is the first and foremost step in SEO of any website.
Most commonly, it is necessitated when you’re:
● seeking a new niche, audience, and business opportunities
● hunting for the brainstorming content ideas & themes
● looking for the strategies to optimize your existing content
Who Can Do Keyword Research Smartly?
A blogger, professional SEO expert, website owner, and online marketer can do this job more precisely.
The Evaluation Of keyword Research & It’s Importance
The way the SEO analysts perform keyword research has completely transformed over time.
In the 2000s, it was only limited to visiting “Google Keyword Planner” for finding giant search volume keywords and adding them to the site content.
But as many marketers started misusing it, Google came up with some algorithm updates in the prior years. The purpose of those updates was to identify what people need and offer them the best possible results.
The popular algorithm updates that revolutionized the way we do keyword research are as follows:
★ Google Panda – has penalized weak, low-quality, and copied content.
★ Google Hummingbird – has enhanced semiotic search and concentrates more on search intent queries.
★ Google Penguin – has penalized irregular usage of keywords.
Today, keyword research is exceptionally famous than just finding the “targeted keywords” and adding them to “right places.”
Google is providing more and more with each passing day at understanding what users look for. Its main objective now is to provide quality content that meets users’ needs in the best way possible.
Above all, keyword research has become an important topic these days. It is never more about getting some focused keywords. Now, it is about understanding the users and fulfilling their needs.
Now. Let’s dive a little deeper to know why keyword research is still essential in 2020, and what it can do for your site?
“More than 50% of innovation comes from the voice of the customer.” – Lou Rossi.
What this beautiful quote states is – if you listen to your audience carefully, you will get 50% of your problems to be solved quickly.
The same will be implemented in the landscape of keyword research in SEO. If you thoroughly figure out the thoughts, needs, and desires of your target market, there is nothing that can hinder your success.
So, try to understand what people are looking for, which keywords can give you more search engine traffic, and what piece of content can help you rank faster on Google.
You probably did a lot for your site. But the tips we are going to discuss here are just amazing! It will not only help you get into the nitty-gritty of keyword research but also grow your site’s traffic.
Best 6 Keyword Research Tips for Improving Your SEO
1. Curate a List of Topics
Brainstorming a list of topics is the first and foremost step you need to consider while knowing what people are searching for? You will find below-mentioned topics related to your business if you are running a digital marketing business.
● Website traffic
● Website ranking
● Blogging
● Social media marketing
● Content marketing
● Email marketing
● Local SEO
● PPC
Bear in mind that these are just topics, not keywords! They’re general topics that you’ll eventually employ to drill down to keywords.
And when you add them into your website content or blog section, you will get to know what users are interested in. If they switch to another site, then it means you need to work harder on your existing content strategy.
2. Give Google & YouTube Suggestion A Priority
When you curate a list of topics, next, search each of them into Google & YouTube to know what result it shows. And note all the suggestions carefully. It can become valuable words to add to your list. Because Google always shows keywords that people are searching for!
Also, don’t worry about the popularity of keywords. It’s quite apparent; Google only shows the keywords that have high search volume and are trending in the search query.
So, this way, when you utilize trending keywords in each piece of content you post on your site will raise the users’ interest and eventually increase traffic.
3. Use Abstracts & Conference agendas
Keyword research ideas taken from the agendas & abstract lists for your industry’s conferences will also help you a lot. No matter its topics are publicly posted for past/next trade shows, it will always give you an understanding of how your competitors are bestowing information to your industry peers.
This way, you can easily get an understanding of what topics your competitors are working on, and also help you know where you lack behind.
4. Get Popular Topics From Forums
Many marketers think that forums have lost their existence. But the forums are still pretty much alive these days.
Most of them also believe that they were formed in the 90s and died now, but in actuality, they are still growing and kicking in every new day. It has become an excellent source of discussion and debates from the industry’s enthusiastic contributors.
For your best use, find the first 3-4 forums related to industry niche and dive into it. Recognize how people are employing keywords and modifications on specific phrases.
Believe us; you will surely find commonly used variations of keywords and trending debate topics.
5. Use Google Keyword Planner
Unlike other commonly used keyword research tools, the data you collect from the Google Keyword Planner comes directly from Google. So, you can analyze how accurately it would be.
Although, GKP is only intended to help people with their “Google ad campaigns,” not with search engine optimization. It can still give you a list of keyword ideas that you can utilize in your content marketing strategy.
6. Use Ahrefs
Most of the marketers or even SEO analysts believe that Ahrefs is just a link building tool. But away from their knowledge, Ahrefs also has a Surprisingly excellent keyword tool.
Keyword Explorer is one of the nicest tools that provide you with a ton of valuable data on each keyword. It can help you decide whether or not a keyword is worth adding in your content.
It will generate only quality keywords & analyze every single term, that you can use in a much better way in the future SEO.
Final Words
Well, this is all about keyword research analysis and its importance for SEO in 2020. We hope you now understand how important it is for your SEO and marketing business success.
To rank a certain keyword on Google, you might have practiced so many techniques or strategies. It won’t give you the desired results until you don’t know the right keywords to be used. So, our above-mentioned tips will help you find targeted keywords in an easy and precise manner that you will surely love.
If you want to know anything else regarding keywords, then leave a comment below. We will respond to you with the best possible.
