Video analytics are an essential element for any business or individual who are creating and sharing videos to have at their fingertips. It is important to understand the statistics in which video analytics can achieve. These can include:
# The devices on which videos were recorded (mobile vs desktop)
# The devices on which videos were viewed (mobile vs desktop)
# The location in which videos were recorded
# The location in which videos were played
# Recordings by language
# Playbacks by language
# Top viewed videos
# Top referral URLs
# The conversion rate
# The cost per conversion
Video analytics allows you a deep insight into the viewer base of your videos, thus allowing you to target your clientele to boost your views, leading to an increased rate of conversions. A conversion occurs when a visitor watches video content that you have produced that results in a form of interaction with the company. This type of interaction will vary, depending on the goals of the business, but could include something like an online sale, a subscription, and email signup or a comment. The percentage of video viewers that convert is known as a conversion rate.
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One of the most important methods in which video analytics can transform your conversion rate is by getting to know your audience. Analytics allow the uncovering of data specific to your audience that you can utilise for further success in the future, as seen in the statistics available for viewing above. This will then allow you to create content that targets your audience, thus allowing you more traffic that could potentially lead into conversions. The analytics discussed above allow you to view your top rated content, thus pushing you to question why a particular video was so successful and encouraging you to recreate this success.
The process of implementing a video analytics system into your business as a method of transforming your site’s conversions is extremely likely to save you both time and money in the long run. By setting goals in your video analytics system, you are able to see specific conversion rates. It eradicates the questions of “what ifs” and through empirical data shows you specific numbers on what you need to do, and what to stop doing for successful conversions. You can simply analyse the data that has been automatically collected for you and create campaigns or simple changes to your website based on where conversions where unsuccessful and where they were successful.
In today’s society, it is so important to have an online presence. Unfortunately, keeping this presence up to date is a daily job. For those who simply do not have the time to manually determine the success rate of an online video, video analytics are the perfect solution allowing you to keep your target audience happy as well as save your own time to complete more important jobs. Without monitoring content that is being produced regularly, companies are losing money and missing out on the priceless opportunity of video analytics.
