2020 has confirmed the fact that email marketing became a priority for business, for its substantial influence on the success of marketing campaigns. Therefore, you should be quite scrupulous when selecting the right service. First of all, the software you are looking for must suit your company’s needs and confirm the feasibility of investments. In this article we will scrutinize and compare 5 best email marketing services for small businesses. But first, let’s make it clear what email marketing is, why it is crucial to choose the best option for a service, and what capabilities it should have.
What Is Email Marketing Software?
Emarketing is a keystone of any marketing campaign. One of its forms is email marketing itself, and it is just as important as SEO, search engine marketing, social networks, blogs, etc. Simply stated, email marketing can serve as a promotion tool that sells goods and services via email, thus improving reputation and brand recognition.
Email marketing services for small businesses serve this very purpose by cultivating relations with your subscribers.
Email marketing provides a huge range of possibilities: starting from basic text editors to fully developed HTML or JavaScript templates. Email marketing has various forms. For instance, one of the email marketing services will attempt to unify all the given tools while the other one will be highly targeted. It all depends which small business segment this software is focused on. That’s why every best email marketing services tactic requires a diverse approach and software different from the rest. First and foremost, small businesses themselves should understand this. While for some business owners it is enough to operate their contacts by storing a list of email addresses and names, the others might require a complex database with a huge number of subscribers, segmentation by age and demographic parameters, level of involvement, etc. It is obvious that if you set complex tasks for email marketing, you will need really cool software, and that will transform into planning a larger budget.
Why Choosing The Best Email Marketing Service is Important?
Among all marketing channels, the highest return on investment or so-called ROI is contributed by email marketing. The return on investment is 4.400%. It’s not hard to guess that by investing $1, you get 44 bucks. Now you see that it’s essential to select the best mailing list service that will increase the return on your investment. Another reason why you need to be responsible when searching for a good service is the chance to have close relations with your customers. Well and ultimately, email marketing through email is a channel with simple management and full command of all processes. This point should be considered if you want to tick the right box when it comes to the best email marketing services.
Don’t Miss-
Ecommerce Email Marketing Outlook in 2020
6 Effective Email Marketing Strategies
What to Look for in a Good Email Marketing Tool?
Making attractive newsletters that have a simple user interface is the key priority of the best mailing list service. You should be capable of sending emails that will be personalized easily and massively. The main thing about software functionality is marketing automation. Besides, email marketing services for small business should provide the following:
# simplification of contact list management
# user segmentation by groups;
# creating conditions under which campaigns do not fall into spam;
# monitoring the effectiveness of marketing campaigns.
Well, now let’s get acquainted with the Top 5 best email marketing tools.
1. Constant Contact
Marketing service that consists of over 100 templates (with the ones optimized for mobile devices), along with analytics and real-time reports. Constant Contact also has a bonus program. The service has one of the highest email delivery time – more than 90%. Rates start from $18.
2. HubSpot
HubSpot Marketing Hub is a winner in the marketing automation category. It offers great opportunities for users of their email marketing service. The service is steadily advancing in the field of sales and CRM, functioning as an effective platform for attracting customers.
3. SendinBlue
If you are hunting for the cheapest email marketing service, SendinBlue is your winner. Software contains all the automation tools for beginners. By using them you can send transactional emails, create algorithms for subsequent email campaigns, make the segmentation of the users and choose the perfect time for email delivery. The cheapest monthly tariff will cost $25.
4. Drip
This service has a wide array of tools for personalization, marketing automation, and sales. The best part about Drip is the availability of smart features for more intelligent email segmentation. There are also options for separate testing, a list group creation and building workflows to reach your target customers. All of the above makes it possible to increase sales.
5. Proofy
The title of best free email marketing service goes to Proofy, as it is not on paper but in real life takes clients’ email campaigns to the next level. Its software provides email delivery in 98.5% of cases and significantly increases the ROI. The service has a simple functionality and a unique loyalty program: free verification of 500 letters for new users. Paid rate is from $0.0006 for 1 check. If you need a bulk email verifier, Proofy software is a perfect option!
Email marketing as one of the oldest promotion tools is forging ahead. And to keep pace with competitors and surpass them, you need the best ideas and verification services. By electing the premium best mailing list service you create a level playing field with your competitors since high-quality software facilitates the development, promotion, dispatch and delivery of your campaigns. Sophisticated software will optimize your advertising, thereby it will maximize returns on your mailing list.
Summarizing the above, premium email marketing services for small business should possess the following features:
# high rate of deliverability;
# segmentation;
# analytics;
# automation;
# aesthetics;
All services from our list will help to make a quantum leap of your marketing campaign. We cast our vote for Proofy as this software has a comprehensive set of functions and impressive technical support.
We hope that our summary of the best email marketing services will guide you to find the perfect agency to make your business profitable and enjoyable. Good luck!
