You’ve seen the elaborate dances and exciting challenges that have dominated the cultural scene in 2020; now is the time to jump on TikTok and start using the platform to grow your business. In its meteoric rise to social media stardom, TikTok has folded in extensive advertising and marketing solutions to help brands and companies take advantage of the viral video platform’s extensive global reach. Investing in a TikTok agency can help you make the most of your marketing budget and attain maximum return. TikTok agencies are experts in how the platform operates, and together with your knowledge of your target audience, can generate successful marketing strategies. Regardless of whether your goals are for sales conversion or brand recognition, agencies can tailor campaigns to fit your needs. If you are considering using a TikTok agency to grow your brand on the platform, here are some of the ways an agency can demonstrate their worth and value to you.
Creating Viral Videos
“Going viral” has never been easier since TikTok emerged onto the scene. Unlike other video hosting social media like YouTube or Snapchat, TikTok is designed to keep videos short and to push different content at you as soon as a video ends. In a matter of minutes, you could have watched 10 different uploads from 10 different content creators, thus proving the increased chances that video content goes viral.
Brands can utilize this interface by creating content intended for widespread sharing. Doing so takes both an understanding of video creation and knowledge of what the masses are craving, which is much easier said than done. TikTok agencies are abreast of recent viral trends and have foresight into which trends are emerging. It can be damaging and costly to produce and launch a video that focuses on a dying trend, and considering that trends change in the blink of an eye, creators need to be ahead of the game.
If done correctly, having a TikTok go viral can provide unimaginable returns for your brand’s reputation and value.
Connect with Top Influencers
Much like how they dominate Instagram, influencers lead the follower count of TikTok. Brands froth at the mouth for top influencers to promote their products and are willing to pay an exorbitant price for a brief mention in a video. An agency will have existing connections to some of the top influencers on the platform and will be able to help you negotiate favorable deals that would otherwise be unavailable.
Create Ads
TikTok agencies are also up to date with TikTok’s nascent advertising program and can help develop engaging ads. Given that TikTok videos are brief in nature and that user behavior is to scroll through videos expeditiously, having your ad stick out among the user-created content is critical. For advertisements, having a strong hook in the first few seconds is essential for users to actually watch as their tendency is to pass over anything they don’t find engaging. For delicate and costly work like this, best to stick with the pros to guide you.
